If the noisefloor hasn't drowned your band yet, FanBridge has an idea. The company is now experimenting with a range of targeted ad products designed to reach fans most likely to appreciate your music. And, break through the increasingly-noisy net in the process. “We know how to find the folks who want to find you," FanBridge is pitching.
The idea, currently in pilot phase, is called FanFinder Suite, and early results are still being monitored. The collection of ad products spans streaming audio, video, Flash animation, and incentive-based calls to action.
But the secret sauce comes from 'intelligent targeting technology,' which involves a level of site-monitoring and pre-seeding designed to give you a better shot at finding your target. That sort of straddles this gray area of aggregated user data, though it just might work to your advantage. “This solution utilizes intelligent targeting technology to ensure that only viewers who are likely to appreciate the content in each custom-built ad will ever see them," FanBridge explained.
Here's an example: a fan is clicking and listening on Last.fm, and a taste-targeted ad appears. The rays shine down, and a lifelong fan relationship is born.
But is this just another complicated tip-n-trick, or a real solution for artists seeking traction? So far, complicated digital solutions have failed to break the glut, and according to our sources, artists have shown little appetite for higher-end products like these. Then again, the digital marketing discussion remains incredibly early, and FanBridge will be the first to trumpet a big success on this one. Let's see.
The idea, currently in pilot phase, is called FanFinder Suite, and early results are still being monitored. The collection of ad products spans streaming audio, video, Flash animation, and incentive-based calls to action.
But the secret sauce comes from 'intelligent targeting technology,' which involves a level of site-monitoring and pre-seeding designed to give you a better shot at finding your target. That sort of straddles this gray area of aggregated user data, though it just might work to your advantage. “This solution utilizes intelligent targeting technology to ensure that only viewers who are likely to appreciate the content in each custom-built ad will ever see them," FanBridge explained.
Here's an example: a fan is clicking and listening on Last.fm, and a taste-targeted ad appears. The rays shine down, and a lifelong fan relationship is born.
But is this just another complicated tip-n-trick, or a real solution for artists seeking traction? So far, complicated digital solutions have failed to break the glut, and according to our sources, artists have shown little appetite for higher-end products like these. Then again, the digital marketing discussion remains incredibly early, and FanBridge will be the first to trumpet a big success on this one. Let's see.
