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Five Vectors Raises $1M To Connect New Artists with Gaming

Source:
HypeBot
Five Vectors, a start-up that works with emerging artists to produce music for gaming audiences has raised $1 million in seed funding, led by BITKRAFT Esports Ventures. BITKRAFT has been on a spree of investments in esports-related projects this year including Strafe’s esports hub, Ready’s esports platform, Tonk Tonk Games’ competitive fighting game, as well as new MMO studio Playable Worlds. Based in LA and Berlin, Five Vectors – co-founded by Wasae Imran, former Global Head of Video Network at ESL, ...
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Musicians Union Demands Major Increase In Streaming Residuals with SAG-AFTRA Support

Source:
HypeBot
Musicians held rallies across the country calling for streaming residuals for music in television and film even as the American Federation of Musicians and the Alliance of Motion Picture and Television Producers resumed negotiations this week. In made-for streaming productions, we get about 25% of what we get from traditional theatrical or TV film production,” said AFM International President Ray Hair on Monday. “Why should we make 75% less, so everybody else in their big, rich companies can make more? ...
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Bridging The Entertainment Gap Between China, The US

Source:
HypeBot
While music streaming is undeniably a global business, a lot of artists are missing out on certain international revenue opportunities owing to cultural and geographic differences, such as those that exist between the US and China. Fortunately, Far East Global thinks they have a solution to this problem. Guest post by James Shotwell of Haulix Music streaming is a global business, but artists are unknowingly missing out on revenue due to cultural and geographic differences. Fortunately, East Goes Global has ...
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Hit Producer, Musician Narada Michael Walden on the Music Biz Weekly Podcast

Source:
HypeBot
Narada Michael Walden is an Emmy and multi-Grammy winner including wons for Producer, Album and Song of The Year. This week he visits co-hosts Michael Brandvold and Jay Gilbert on Hypebot's Music Biz Weekly podcast. Walden has been at the helm of hit music that spans decades. He's produced hits for artists as diverse as Aretha Franklin, Steve Winwood, Ray Charles, Wynonna Judd, Whitney Houston, George Michael, Mariah Carey, Barbara Streisand, Lio Narada Michael Walden, Lionel Ritchie, Stevie Wonder, Tom ...
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Music Business Is Being Re-Defined By Generation Z

Source:
HypeBot
While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in turn reshaping how artists, labels, and companies market themselves. Guest post by Alyssa Golden of the Berklee College Of Music- Music Business Journal Introduction Consumer commerce has long emphasized marketing to millennials due to the peak of purchasing power this young demographic has reached; however, after years of research and ...
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5 Trends Reshaping Music Marketing [Keith Jopling, MIDiA]
![5 Trends Reshaping Music Marketing [Keith Jopling, MIDiA]](https://s3.amazonaws.com/allaboutjazz/photos/logo/hypebotlogo2015.jpg)
Source:
HypeBot
Music marketing has never been easy or straightforward and that's particularly true in this time of fractured media, shifting consumption and an overabundance of new music. MIDiA analyst Keith Jopling found five shifts and a hint of possible solutions that will reshape modern music marketing. Five Trends Changing Music Marketing Managing linear decline Managing streaming economics and higher song volumes Managing post-album creativity Managing global-local culture Managing music value By MIDiA Research analyst Keith Jopling from the Music Industry blog Marketing ...
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All Ticketfly Events Move To Eventbrite

Source:
HypeBot
Ticketfly, the independent ticket company that Eventbrite acquired for $200 million from Pandora in 2017, has now been absorbed within the Eventbrite platform. The main Ticketfly.com URL now redirects to Eventbrite.com. You can still purchase tickets to all of the best upcoming shows at your favorite venues on Eventbrite.com or via the Eventbrite App, just like you did on Ticketfly.com or via the Ticketfly App," according to an Eventbrite blog post. Expect to keep receiving concert updates and info via ...
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