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Why Free Isn't Free, nor is It Forever: Reactions to Bandcamp Charging for Free Downloads
Source:
HypeBot
Great services such as Bandcamp can't stay free forever. In an attempt to diversify their revenue streams and create a more sustainable future for their service, the company switched from a free to a paid model. So too, in hoping to unburden their system of the users that were using the site as a means to give away free downloads, instead of the ecommerce platform that its intended to be; they've also decided to start charging for free downloads. This ...
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How to Get Fans to Spend 9 Min. with a 3 Min. Song
Source:
HypeBot
Interactive music solution developer MXP4 has released Facebook apps. Such apps present fans with a social-music experience in tandem with a video game-like atmosphere within their favorite artists' Facebook page; they can play with the music and share it with their friends. According to statistics released by the app developer, fans use the interactive app for an average of 9 minutes per track and click to purchase as much 3% of the time. So far, a little over 1 million ...
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Billboard and MySpace Want Musicians to Pay $100 to Become "Dreamseekers"
Source:
HypeBot
(UPDATED) For decades Billboard has been a must-read source for the music industry. Now, the narrowing influence of the major labels along with the growth of the independent sector and alternative media outlets like this one, have left the once venerable trade struggling to find its place. Next month, Billboard in partnership with MySpace Music hopes to turn the tide with a new “Dreamseekers" subscription service for unsigned artists designed to help them get discovered. Unfortunately, at least as described ...
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Amiestreet Closure May Show Where Amazon Thinks Music Ownership is Headed
Source:
HypeBot
Amazon was an early investor in AmieStreet, Inc. which until today owned AmieStreet.com and still controls Songza.com. That it was decided to shut down AimeStreet, abandon its dynamic pricing model and concentrate on Songza, may say more about the internet giant's music strategy than it does about AmieStreet's business model. In fact, Amazon's purchase of AmieStreet.com “doesn't change their ownership level of Amie Street, Inc. and therefore of Songza.com," according to AmieStreet Inc.spokesperson Joshua Boltuch. So was AmieStreet a bad ...
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What Physics Can Teach Musicians About Marketing
Source:
HypeBot
(UPDATE) In this TED talk, Dan Colbey, appointed director of marketing at Google for central and northern Europe, instructs us, and musicians included, what physics can teach us about marketing. His first point highlights the connection between Newton's Law and branding. To which he explains that, “The more massive a brand, the more baggage it has, the more force is needed to change its positioning." ...
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Musician's Guide Turns One, Founder Posts on MTT
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HypeBot
This AM on Music Think Tank, The Musician's Guide founder Marcus Taylor opens up on the importance of learning how to build fans by being a fan. In retracing the steps he took to becoming a loyal fan of Jason Mraz, Taylor demonstrates the long path that it sometimes takes to become a devoted to an artist. As well, he notes that a major factor that played into the gradual evolution of his fandom had to do with the many ...
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Video: A2iM's Rich Bengloff on the Myth of DIY Artists and Next Big Sound on the Analysis Paralysis
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HypeBot
In this next set of footage from the Bandwidth Conference, Danny Dee talked with Rich Bengloff, the President of A2iM. He gives an overview of the gathering, talks about why labels still matter, and sheds light into the myth of DIY artists. Then Next Big Sound CEO Alex White weighed in on paralysis of analysis . In this climate, Bengloff argues that now, more than ever, labels play an important role in breaking artists and helping them rise above the noise.
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Does the "Freemium" Model Work for All Artists?
Source:
HypeBot
This guest post is by Chris Bracco; he is the digital marketing coordinator at Intrigue Music, LLC, a music company in NYC and author of the Tight Mix blog. With every month that passes, more and more artists are jumping on the bandwagon and deciding to give away some of their music for free. Some artists are even giving away entire albums and EP's, and asking for kind donations. Indie record label Sub Pop is considering turning its business model ...
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