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How to Launch a Music Startup: Willingness to Pay
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HypeBot
This post is part of the How To Launch a Music Startup series by Brenden Mulligan, which focuses on building a company that creates online products for musicians. Mulligan founded ArtistData, which was recently acquired by Sonicbids, and can be found on Twitter at @bmull. In the last post, we covered one of the first major metrics for your artist-focused business's plan: market size. We had an interesting discussion in the comments. Some thought 500,000 was way too much. Others ...
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Has Streaming Music Been Sneeking up on You?
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HypeBot
George Howard, the former president of Rykodisc and author of the 9GiantSteps blog, has posted his first entry over at Music Think Tank. In it, Howard argues that streaming music and video has stuck up on most people. That they may have enormous collections and be loyal to physical mediums yet slowly, but surely, they have started to stream more and more. To the point where their precious artifacts of yesteryear are even collecting dust bunnies. The thing is technological ...
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How Technology is Changing the Album Release
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HypeBot
By Greg Rollett of the music marketing company, Gen-Y Rock Stars. Releasing an album or single in today's Internet and share-happy music economy is tough. Artists spend time and money getting their song ready for the world to hear, only to have it leaked before it gets mastered, before the artwork and video is created, and before the artist has a chance to tell the story that comes behind the track or album. Orlando-based label/group Monstablokaz is no different. After ...
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Music as Events, Musicians as Journalists
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HypeBot
How Radiohead Changed Music And The Industry Around It In a recent column, Radiohead's Colin Greenwood gives insight into what music critic Greg Kot called the “Story of the decade." It's been nearly three years since the release of In Rainbows and Greenwood has taken a moment to reflect on the past and hint to the things to come. Most notable, from the start, is that he didn't wait to be contacted by traditional music publications and be interviewed within ...
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Study: Fans Really Want to Spend More Than $10
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HypeBot
Talk of “monetizing the fan base" can get to be a bit much. In a world where so much is available free, doesn't the artist risk turing off fans with pleas for $10, $25, $50 and even $100? No, as it turns out. Fans, particularly the most engaged fans, want to contribute at a higher level than all of the 99 cents ITunes transactions iTunes suggest. As Topspin and others have proven, there are many kinds of fans and each ...
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Are Artists More Pressured to Conform?
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HypeBot
As the age of radical transparency dawns and the conversations between artists and their audience are opened up, it made me wonder if the biggest pressure on artists is really choosing to conform to popular music trends, in hopes of gaining traction, or staying true to their art. I asked the readers for their opinions on this issue and here is some of the feedback that they gave. Old Record Guy said, “If you want to have mainstream success, then ...
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Now in 3d: Live Shows and Backward Thinking
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HypeBot
This weekend, The Guardian posed the question, “Can 3D technology keep the music industry alive?" Of course not. 3D films can barely keep the film industry alive. The very industry they're supposed to be rescuing in the first place. Whatever backward thinking is fueling this initiative needs to be sorted out. Basically, in searching for more 'yet to be tapped' revenue streams that can't be siphoned off by file-sharing, the record and music industries are looking to release more concerts ...
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As Ads Shrink, is Billboard Becoming Rolling Stone?
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HypeBot
The fate of Billboard Magazine is tied to the same downward forces as the recorded music industry. Shrinking major labels buy less advertising, the lifeblood of the trade magazine. We've seen hints of how Billboard may try to stop the bleeding for months, but a major indicator came last week with the makeover of sister publication The Hollywood Reporter. A Shift To High-End Hyrbrid Fanzine Like Billboard, the film industry focused Reporter has provided favorable coverage of the films and ...
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