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The Unfamiliar Sound of Competition
Source:
HypeBot
Bruce Warila gives his expertise on upcoming changes in competition and pricing for songs and how these changes will affect the music industry. Many music consumers are affected by price and want the greatest value at the lowest price. Bruce goes on to discuss exposure and 360 deals. He writes, There's a clash coming between legacy songs (established hits) controlled by disconnected conglomerates versus new music solely controlled by artists that can instantly, with the click of a mouse, manage ...
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Why Are Some Records Outperforming Singles?
Source:
HypeBot
This post is by Katie Reilly of Intern Like A Rockstar. Follow her on Twittter. By now everyone knows the day that we will never forget is actually just the day The Beatles became available on iTunes. Big deal, right? The story may not be as newsworthy as Apple indicated in its teaser message. However, perhaps it can teach us something about music and its consumption. The Beatles have been absent from legitimate downloading services until now, giving fans plenty of ...
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The Number of Sites Offering Illegal Content Has Sextupled Since 2007...
Source:
Digital Music News
And you thought that file-sharing was going down? Maybe as a percentage, but this is a pie that is definitely getting biggerand a lot more complicated. It is true that P2P's percentage share of total traffic is down from previous years; but in large part this is attributable to increased use of streaming servicesand cyberlockers as means for making stolen copyrighted materials available," the RIAA and a number of other trade groups recently wrote the US Department of Commerce. So, ...
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Is Music Moving from Rip and Burn to Watch and Share?
Source:
HypeBot
Last week Forrester analyst Mark Mulligan tweeted: Need some help: if 'Buy & Listen' was 20th cent. music consumption, 'Rip & Burn' the 1st digital generation, what's it for Digital Natives?" The question was part of research Mulligan and his team are doing for an upcming study Digital Natives, the Generation Music Product Strategy Forgot." Some early conclusions: While record labels focused their energies on converting CD buyers and file sharers to digital, Digital Natives were left without music services that ...
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The Advantage of Keeping It Local
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We All Make Music
If twenty or so independent bands are asked where they printed their CD's, a good majority of them will say Disc Makers. Ask the same bands how they get their record digitally distributed, and many will say CD Baby. If you start asking about other product, such as posters, stickers, banners, and t-shirts, you will probably hear several bands mention companies like Vista Print, Custom Ink, and Fed-Ex. Large national and international companies like these are good for one thing: ...
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Highlights from SF MusicTech: Unify, Engage, Find Social Sweet Spot, Personalize and Monetize
Source:
HypeBot
Yesterday Hisham Dahud attended the 7th San Francisco Music Tech Summit as a correspondent for Hypebot. Each year the summit brings together leaders in music and tech, along with the developers, entrepreneurs, investors, service providers, journalists, musicians and organizations.
Here are the highlights:
Engaging Your Fans Chris Vinson of Bandzoogle recommends using the artist website as a hub to coordinate activities and carry a unified message. He also mentions that artists should get fans behind the scenes in the creative ...
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Connect or Die: How Artists Succeed in Music 2.0
Source:
HypeBot
This presentation is a little dated. However, the message is meaningful and still relevant. It's things you've heard before. They're just packed better. Does the presentation have a good point or are outsiders barking up the wrong tree? If you'd like to hear this ad agency's thoughts on the music business, Hypebot will pursue an interview with their team. Take a look: ...
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10 Success Strategies for DIY Musicians, Managers, and Promoters
Source:
HypeBot
The holiday season is upon us and Bob Baker is presenting a gift to readers of Music Think Tank: a new, six page report called 10 Success Strategies for DIY Musicians, Managers, Promoters and More. Head to Music Think Tank to get your copy! "I encourage you to share this free report with anyone you feel could use it," Bob writes. "After all, that's why I published these 10 DIY music strategiesto inspire and empower music people who really need to ...
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