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What's Ahead for 2011? Panos Panay: Consumer Brand Marketing Will Play Bigger Role in Music
Source:
HypeBot
As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions—one looking forward and the other back. Here Panos Panay, the founder & CEO of SonicBids, answers. Hypebot: What do you see as the most important business and consumer trends that will shape the music industry in 2011? Panos Panay: Basically, two major trends emerging: First, I see consumer brand marketing and consumer brand spending playing a bigger and bigger role in the ...
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What's Ahead for 2011? Brenden Mulligan: We'll See a Lot More Fan Engagement Tools Appear.
Source:
HypeBot
As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions—one looking forward and the other back. Here Brenden Mulligan (@bmull), founder of ArtistData and VP of Strategic Development at Sonicbids, answers. Hypebot: What do you see as the most important business and consumer trends that will shape the music industry in 2011? Brenden Mulligan: I think in the next year we will see a lot more fan engagement tools appear. These tools will ...
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What's Ahead for 2011? Benjamin Campbell: It Will Bring Further Consolidation in the Music Industry.
Source:
HypeBot
As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions—one looking forward and the other back. Here Benjamin Campbell, Founder + CEO, OurStage.com, anwsers. Hypebot: What do you see as the most important business and consumer trends that will shape the music industry in 2011? Benjamin Campbell: I think musicians and fans understand more than ever just how symbiotic their relationship is. An informed, motivated, fan base can change the game for ...
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What's Ahead for 2011? George Howard: I Hope We'LL See Greater Clarity in Licensing Fees for Streaming
Source:
HypeBot
As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions—one looking forward and the other back. Here George Howard, a music industry educator and leading blogger, answers. Hypebot: What do you see as the most important business and consumer trends that will shape the music industry in 2011? George Howard: What's happened over the past decade(s) or so is this: We went from a society where the few had a voice, and ...
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What's Ahead for 2011? Ian Rogers: Direct to Fan Grows, Cloud Music and New Funding Models Emerge
Source:
HypeBot
As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions—one looking forward and the other back. Here Ian Rogers, CEO of Topspin Media, answers. Hypebot: Direct to fan and social marketing helped reshape the music industry in 2010. What do you see as the most important business and consumer trends that will shape the music industry in 2011? Ian Rogers: It's interesting, I hadn't really thought of direct-to-fan as shaping the industry ...
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2011: The Year That 'Indie' Becomes Obsolete...
Source:
Digital Music News
Is the term 'indie' best sent to pasture in 2011? According to Sonicbids founder Panos Panay, the answer is yes. In fact, Panay believes that 2011 will be year that 'indie' becomes totally obsolete. “Back in the day, indie meant independent," Panay told Digital Music News, as part of a broader 2011 predictions discussion. “As in, I have no major label behind me because I'm not mainstream enough. Indie was punk. Or speed metal. Or name any genre that did ...
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Why 'QR Codes' May Become a Standard Phrase in Music Marketing...
Source:
Digital Music News
This is an area just taking root in the music industry, though the QR code looks poised toget a lot more mileage. Just last week, we discussed the efforts of startup ShareSquare to better capture fan attention through integrated QR codes. Basically, these newer-generation bar codes can be quickly scanned by a number of different smartphone apps, and subsequently tied to various promotions, related sites, and even geo-targeted concepts. The latest tie-in is coming from Minneapolis-based indie Secret Stash Records, ...
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