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Artist Images: A New Chapter In Revenue
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HypeBot
Here long-time industry entrepreneur Kevin Arnold writes about how the direction of his company, OpenAura, marks a shift in the music industry, with revenue being earned from artist's images, something has traditionally been free, instead of from their music. Guest Post by Kevin Arnold on Medium This week my company, OpenAura, made an announcement that signals the beginning of a new era for the music industry: previously artists got paid for their music, now we are helping them get paid for ...
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Music Business Growth Hacking 101 - A MUST READ If You Are Serious About Your Career In Music
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HypeBot
Increasingly, tech startups are looking to growth hacking to grow their business quickly and make it more sustainable. Here, Bas Grasmayer looks at how this model can be applied to artists and labels; and outlines techniques that can be used to achieve success. Guest Post by Bas Grasmayer on Midemblog Instead of hiring marketing managers, startups are recruiting growth hackers to work on more sustainable deliverables than just ‘dumb traffic’. How can growth hacking be used by artists and labels? Let’s start with the most common growth ...
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Why Every Musician Needs a Website and What it Should Include
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HypeBot
In her recent article, The Music Business Reimagined, Vickie Nauman discusses the continuously evolving intersection between music and technology and the perpetual motion towards a digital music economy. More than ever before, the necessity to engage digitally and develop a strong online presence is extremely important for musicians, both established and emerging. A question that logically arises is what do bands and performers need to be doing to compete in this digital music economy? You Need Your Own Website As ...
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Finding An Audience In The College Market [INTERVIEW]
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HypeBot
In this interview Lee Mayer, the president and founder of Houla Entertainment discusses the beginning of her career as an entertainment coordinator and offers artists some advice when it comes the challenge of successfully breaking into the college market. Guest Post by Rick Goetz on Music Consultant Lee Mayer is the President and Founder of Houla Entertainment, an entertainment promotions and booking company. Lee launched Houla Entertainment after founding the animal rescue organization Cause for Paws, which brought her love of music and ...
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8 Common Email Newsletter Mistakes To Avoid
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HypeBot
For artists, email newsletters are a great way to both keep in touch with fans and regularly market your content, but they must be handled delicately, as a poorly constructed newsletter can easily drive away fans and potential subscribers. Guest Post by Hugh McIntyre on the Sonicbids Blog Your email newsletter (I’m assuming you do have one by now, and if you don’t, that’s the next thing you need to do after reading this) is an important and valuable tool that will help ...
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9 New Rules For Success In The Modern Music Industry
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HypeBot
As the music business continues to shift and transform as it has for the past decade, the rules which govern how artists and industry entrepreneurs measure achievement and success must also change to fit a drastically altered industry. Guest Post by Bobby Owsinski on Music 3.0 We've gone through a mighty change in the music business over the last 10 years, and it keeps on morphing and evolving every day. Since these changes are constant, many of the old school rules ...
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How To Send A Takedown Notice To Google (In 46 Easy Steps!)
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HypeBot
In this detailed, step-by-step account, entertainment attorney Stephen Carlisle walks us through the arduous and complex process of sending a DMCA related takedown notice to Google Guest Post by Stephen Carlisle on Nova Southeastern University As a postscript to the last blog post on DMCA takedown notices, I thought it might be helpful to understand what is involved in sending a takedown notice. Since Google receives more DMCA notices than anyone else on Planet Earth, let’s start there. Remember, I am an ...
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4 Ways To Succeed With Inbound Permission Based Fan Marketing
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HypeBot
As the world of advertising continues to evolve, independent artists must learn to rely more on permission-based inbound marketing, rather than more traditional invasive advertising tactics. Guest Post by Jeff Barrett on Hootsuite Small business marketing has turned a corner, and traditional outbound marketing efforts such as direct mail, TV ads, and telemarketing are becoming less and less effective. In fact, 86 percent of people skip TV ads, more than 200 million Americans are on the do-not-call list, and 90 ...
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