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6 Social Media Lessons We Can Learn From Music Festivals

Source: HypeBot
August 4, 2016

When promoting an upcoming show or event on social media, it can be helpful to take a look at the tactics employed by massively successful festivals like Coachella and Tomorrowland. Guest Post by Dan McCarthy If you’re promoting an upcoming event, consider modeling your marketing efforts after some of the world’s most successful music festivals. Think Coachella or Tomorrowland, both of which are massively popular with tickets selling out every year. Of course, you also need the right event staff and ...

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Career

Making Live Video Part Of Your Music Promotion

Source: HypeBot
August 3, 2016

Far from being just another flash in the pan music tech fad, it seems live video, be it Periscope or Facebook is not only here to stay, but has also become a key part of an artist's self-promotion arsenal in today's music industry. Guest Post by Leticia Trandafir on Landr Your creativity shouldn’t stop at sound. We started an artist residency program. For the first edition Jesse Boykins III finished his mixtape Bartholomew. The We Are Famous video crew filmed the whole thing. The final ...

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Are Your Ready To Be Your Own Record Label?

Source: HypeBot
August 2, 2016

This piece outlines what services a record label should provide for an artist, what an artist should do in order to attract a record label's attention, and why they might be better starting out without a label at all. Guest Post by Chris Robley on CD Baby's DIY Musician “Do you still need a record label?” According to Portia Sabin (president of Kill Rock Stars and host of ‘The Future of What’) and all three of her guests on episode #46 of that ...

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Maximize Your Email Music Marketing Success

Source: HypeBot
July 28, 2016

Despite all the many channels through which artists can promote their music through ads, email remains the most effective tool. In this article, we look at how to craft emails that will avoid the spam filter and actually be opened by their recipients. Guest post by Mark Walker of Eventbrite In an age of apps and AdWords, you might find it surprising that the number one most effective tool for promoting events is still email. According to the Direct Marketing Association, ...

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How Indie Artists Can Grow Their YouTube Subscriber Base

Source: HypeBot
July 27, 2016

Cultivating an enthusiastic fanbase is one of the key components of becoming a successful artist, something for which YouTube can be a great resource, particularly if you can convert those viewers and fans into subscribers. Guest Post by Jessica Allossery on Soundfly's Flypaper Maintaining an energized fan base is one of the foundations for success as an indie musician — and if you’re active on YouTube, turning those fans into an engaged subscriber base is critical. YouTube is essentially FREE marketing! And even better, it’s ...

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6 Essentials For An Indie Artist's Toolkit

Source: HypeBot
July 22, 2016

While being a do-it-yourself independent musician is certainly possible in this day and age, there are certain tools that make it significantly easier. Here we look at six such tools that can help artists with their marketing/managing. Guest Post by W. Tyler Allen on the TuneCore Blog Being a DIY musician in today’s industry requires, work and hustle — but it’s possible. Straight up, it’s completely possible to become a successful independent artist in today’s digital landscape. How exciting is that?! You ...

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5 (Mostly Free) Things To Give Away at Your Next Gig To Turn Attendees Into Fans

Source: HypeBot
July 21, 2016

Everybody enjoys free stuff, but many artists just starting out can't afford to chuck expensive items like t-shirts and vinyls into the crowd without any kind of compensation. Still, giving things away for free can be a great way to show fans you care. Here are ten items that can be gifted the crowd at a minimal loss. Guest Post by Hugh McIntyre on the Sonicbids Blog People love to get free stuff, but it’s not always easy to give. Money is usually ...

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5 Performance Psyc Skills Every Artist Should Master

Source: HypeBot
July 16, 2016

Beyond the obvious technical expertise required to put on a good live show, musicians also need to be able to arm themselves with a certain set of performance psychology skills, or else even the greatest virtuoso will have a difficult time finding success. Guest Post by Anthony Cerullo on the Sonicbids Blog As you may know, there's more to becoming a successful musician than practicing. You can learn all the scales in the book and perfect your technique, but if you ...

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