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How Much Does Social Media Actually Impact A Band's Draw?
Source:
HypeBot
When promoting a show via social media, it can be difficult to tell how much rampant posting across the various platforms actually translates into attendance at shows. Ultimately, it does make a difference, but using said platforms correctly affects dramatically affects the size of that difference. Guest Post by Jhoni Jackson on the Sonicbids Blog Plastic Pinks performing at Burger Records Hangover Fest in San Antonio, March 2016. (Photo by Greg Gabrisch Photography; used with permission) It's always discouraging when turnout at your ...
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I Wanted To Spend $40 At Your Show, But Instead I Spent $0
Source:
HypeBot
Here a concert attendee recounts his disappointment after visiting the merch table following a concert, only to find their supply of records tragically depleted, and issues a warning to artists that fans are still eager to buy physical copies of their music. Guest Post by Brad on The DIY Musician I went to see a great, great band last night – a band that I already know and have seen live before, but am still not fully engaged in a super-fan relationship ...
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6 Things Musicians Don’t Really Need In Order To Be Successful
Source:
HypeBot
The landscape of the music industry has changed dramatically of late, and DIY artists are no longer as beholden to others in the business as they once were, making it that much easier for artists to find success independently. Here we look at six things musicians no longer need to find success. Guest Post by Scott Parsons on Landr Music promotion is simple: it’s you and your sound. DO WHAT YOURSELF? Parts of the old music industry have become obsolete. And ...
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How Much Does Confidence Affect Musical Ability?
Source:
HypeBot
In this piece we explore the role of confidence in musical performance, some misconceptions surrounding it, the science of confidence, and look at how an artist can cultivate more of it before stepping on stage. Guest Post by Anthony Cerullo on the Sonicbids Blog When discussing musical performance, the topic of confidence is brought up often. From an audience perspective, a confident performer is a good performer, but how much does this quality have an effect on musical ability? Some musicians ...
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An Artist's Guide To Crowdfunding
Source:
HypeBot
While it's nice to think that music is all about artistry and hardwork, money also plays a huge part in finding success as a DIY musician. Here we look go through the best platforms available to artists to fund their music, and how to use said platforms effectively. Guest Post by Scott Parsons on Landr The musician’s guide to crowdfunding. How do you make a music project happen? Good question. The romantic in me wants to say that it’s all about, passion, ...
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3 Methods Of Negotiating For Higher Pay From Venues
Source:
HypeBot
For bands and artists starting out, it can be difficult to convince a venue to take a risk and compensate you properly for your performance. Here we review three different strategies to employ when negotiating to receive proper pay. Guest Post by Jhoni Jackson on the Sonicbids Blog Upstart bands and artists in the early stages of cultivating a fanbase often encounter opposition when booking. From a business perspective, it makes sense: if a talent buyer or venue owner isn't ...
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Understanding The Monetization Of YouTube Views
Source:
HypeBot
While some artists may assuming that they will automatically receive revenue when their videos are viewed on YouTube, turning views into cash is actually a rather complex process, one which we break down and analyze here. Guest Post by Bobby Owsinski on Music 3.0 Many artists and bands think that they’ll automatically make money when their videos are viewed on YouTube, but that’s far from the case. In the last part of my series on streaming royalties and an excerpt from ...
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6 Social Media Lessons We Can Learn From Music Festivals
Source:
HypeBot
When promoting an upcoming show or event on social media, it can be helpful to take a look at the tactics employed by massively successful festivals like Coachella and Tomorrowland. Guest Post by Dan McCarthy If you’re promoting an upcoming event, consider modeling your marketing efforts after some of the world’s most successful music festivals. Think Coachella or Tomorrowland, both of which are massively popular with tickets selling out every year. Of course, you also need the right event staff and ...
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