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A Concise Guide To Branding For Musicians
Source:
HypeBot
Successfully marketing your band online can be a challenging task to say the least, particular given how much digital noise one must cut through. Branding can be one effective way to set you apart from your industry peers and better connect with fans. Guest Post by Jessica Hackett on Soundfly's Flypaper Is your music being heard over the white noise of the internet? Advertising your band online is a daunting task, but band branding can help simplify and strengthen your marketing ...
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The Coming Arms Race In Online Music: Artist Services [TIM QUIRK]
Source:
HypeBot
Digital music industry veteran Tim Quirk examines the coming arms race in the music industry, with online music services competing to offer artists programs and features which enable them to generate revenue beyond just streaming royalties. Guest post by Tim Quirk, founder and CEO of Freeform There’s a development brewing among online music services that’s simultaneously overdue and underappreciated. It’s an arms race, and I’m very surprised it hasn’t gotten more attention from reporters and investors. But I’m even more surprised by who’s winning. ...
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New Twitter Features Could Make Promotion More Difficult
Source:
HypeBot
As seems to so often be the case, a new host of updates for Twitter will likely make DIY promotion for artists more difficult when it comes to getting their content seen by fans. New features being added to the platform include changes in notification settings and, worst of all, a quality filter. Guest Post by Bobby Owsinski on Music 3.0 Many artists and bands have found Twitter a great place to promote themselves and their music, but that just got ...
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Why You Don't Actually Need A Publicist
Source:
HypeBot
Here a music industry veteran dives into the world of music publishing and explains why it is that so many artists aren't actually at point in their career where a music publicist is necessary or attainable. Guest Post by Judy Miller Silverman on Watt Cashmusic I’m about to unveil one of the darkest secrets of the music industry: you don't need a publicist. Every week, I estimate I receive over 50 inquires for publicity services from artists of all stripes. Some ...
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How To Sneakily Promote Your Music Without Actually Talking About It
Source:
HypeBot
While the idea of self-promotion without talking up one's self may seem backwards or impossible the reality is that, as an artist, more subtle forms of marketing and promotion can often be the most effective. Guest Post by Dave Kusek on the Sonicbids Blog I know it sounds completely counterintuitive to promote your music and raise awareness for yourself as an artist without actually talking about your music – or your music career, for that matter. But it’s being done more and more ...
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New Hashtags Dos And Don’ts
Source:
HypeBot
Promotion via social media is a complex and ever-changing beast, with little consistency. Here we look at several dos and don'ts when it comes to marketing using hashtags, such as where and when they should be employed for maximum effectiveness. Guest Post by Bobby Owsinski on Music 3.0 Social media constantly evolves along with how we use it, especially for promotion. That means that the way something was used a few years ago might be different today, and that’s certainly ...
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5 Signs You Have The Mental Toughness For A Successful Career In Music
Source:
HypeBot
While technical physical ability is certainly an important part of being a successful musician, mental fortitude is also a key component of achieving as an artist, as it allows one to focus, have confidence in one's abilities, and bounce back quickly from setbacks and challenges. Guest Post by Anthony Cerullo on the Sonicbids Blog For those who engage in physically demanding sports, like mountain climbing or a long-distance running, the phrase “mental toughness" is thrown around quite a bit. Even outside the realm of ...
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Using Radio, Music Blogs To Promote Your Tour
Source:
HypeBot
For touring musicians, the best time to begin promotion is before they hit the road, but there're still plenty of ways to attract media attention even if you've already begun. Here we look at several different ways of getting the music industry press interested in your show. Guest Post by Michael Corcoran on MusicSUBMIT Summer touring is upon us. If you’re a musician or in a band, you’re probably gearing up for a short summer tour, or maybe you’re on the road ...
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