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Identifying Your Two Types Of Fans
Source:
HypeBot
In this article we look at the difference between casual and core fans, how to tell the difference between the two, and why it doesn't necessarily make sense to expend too much energy on the former. Guest Post by Bobby Owsinski on Music 3.0 Every artist, whether they’re selling out arenas or still working in clubs, has two types of fans. Most artists never bother to differentiate between the two and therefore don’t grow their fan base as quickly because ...
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Obamacare In Trouble, Musicians Should Sign Up Anyway
Source:
HypeBot
Although the future of the Affordable Care Act is certainly in jeopardy under a Trump presidency, musicians would still be well advised to sign up for Obamacare. Here we offer some practical advice on the why and how of doing so. Guest post from the Future of Music Coalition One of Donald Trump's central campaign promises was to repeal the Affordable Care Act (ACA), popularly known as Obamacare. Trump memorably pledged to scrap the law “on day one” and replace ...
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CASH Launches Revolving Loan Fun For Musicians
Source:
HypeBot
Here Jesse von Doom of CASH Music explains operations behind the CASH Music Revolving Fund, a system put in place to allow artists access to the capital needed to properly market their wares, as well outlining the guiding principles behind the fund. Guest post Jesse von Doom of Cash Music Last Friday, way too late for a traditional announcement, Ted Leo tweeted about a limited bundle of Lookout! dead stock. He was selling 100 tote bags stuffed with classic, out-of-print vinyl, ...
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CD Baby Adds Analytics Dashboard To Serve 400,000 Indie Musicians
Source:
HypeBot
You know that you have fans, but where do they live? How do they discover music? Understanding who your fans are can mean the difference between success and failure. A new analytics tool from CD Baby is designed to provide answers. CD Baby has launched a Trending and Analytics dashboard for the 400,000 artists that uses its platform. The new tool provides interactive data reports showing the countries, states, and cities where their music is most widely streamed and downloaded. ...
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Trademark Basics For Musicians
Source:
HypeBot
Here, we break down the basics behind trademark law, take a look a how to define who owns a trademark, trademark licensing, how one infringes on a trademark, and other important things to keep in mind. Guest post by Becki C. Lee Esq on Watt Your band name may already be a trademark. I don’t mean that someone else may have already trademarked your band name (though that could be the case); I mean that, just by using your band ...
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How To Crowdfund A Jazz Album
Source:
HypeBot
Here jazz saxophonist & songwriter Mike Casey details how he successfully raised over 100% of the money needed to record his latest album exclusively through the use of crowdfunding. Guest Post by Mike Casey on JAZZFUEL Hello fellow artists! My name is Mike Casey and I am a passionate jazz saxophonist & songwriter. My debut album, “The Sound of Surprise: Live at The Side Door” comes out in February 2017 and I recently used PledgeMusic (and a few strategies I outline ...
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How To Rekindle Fan Interest With Retargeted Advertising
Source:
HypeBot
Losing potential customers as a result of distraction is an all-too-common occurrence in the world of event organizing, so it can be good to put a system of retargeted advertising in place to remind potential event-goers of what they could be missing. Guest post by Ronnie Higgins on Eventbrite It’s a likely scenario: someone arrives to your event website intending to buy a ticket or register for your event and gets distracted before they could finish the purchase process. Your ...
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