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How Artist Affinity Targeting Works On AMP, Pandora's Free Music Marketing Platform
Source:
HypeBot
Here we explore a new feature from Pandora which allows artists to connect with fans via Artist Affinity Targeting. This article explores how the new feature benefits both artist and listener, how it was tested and perfected. Guest post by Katrina Glaeser data scientist at Pandora The Creator Services team was finally ready to pilot our Artist Audio Messaging feature, where artists could connect to fans in their own voice. Back in 2014 this was something completely new for any digital ...
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A Look At Pandora's Artist Marketing Platform
Source:
HypeBot
A feature which allows artists to market directly to their listeners, Pandora's Artist Marketing Platform has seen great success of late. Here we examine four new and updated features to the tool, and the impact these updates will have. Guest post by Pandora's Glenn Peoples on Medium There’s no such thing as a free lunch, goes the saying, but it doesn’t always apply to analytics and marketing tools. Just as Pandora rolled out new features on its analytics and marketing tools, it ...
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Music Copyrights: When Forever Isn’t Actually Forever
Source:
HypeBot
Most songwriters and artists negotiated their original deals for songs before they truly knew what their work was worth – and many now have a chance to recapture the rights to their own music, but don't realize it. In this piece, Sound Royalties CEO and Founder Alex Heiche describes how songwriters and artists can finally reclaim their music copyrights and/or renegotiate the worth of these works. By Sound Royalties CEO and Founder Alex Heiche Sometimes forever isn’t literally forever. Did you know that’s ...
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5 Musicians Who Managed Their Money Well and What You Can Learn From Them
Source:
HypeBot
Although they may not garner as much coverage and interest as those who ruined themselves financially, many artists were much more business savvy when it came to managing their money. Here we look at five such shining examples. Guest post from Royalty Exchange You’ve probably read plenty of articles about artists who famously mismanaged their money. So for a change of pace, let’s focus on a few that did the opposite. Simply listing off the richest musicians in the world, though, ...
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The Only Music Promotion System You Need to Grow Your Audience & Sell More Music [DAVE KUSEK]
Source:
HypeBot
Music promotion is something a lot of people struggle with. It can be tough to find something that actually works. After all, your goal is to be able to sell music, merch, and tickets and ultimately make a living from your music, so just getting followers or being “internet famous” isn’t going to cut it. You can’t eat tweets, and they certainly won’t pay your rent. The social is only one part of the equation. The strategy you use needs to ...
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Pandora's Free AMP Marketing Platform Adds Features As Artist Audio Messages Pass 1 Billion Impressions
Source:
HypeBot
Pandora has added key new features to its free AMP (Artist Marketing Platform). Direct to fan audio messages from 11,000 artists using the platform have now generated more than a billion listener impressions. Pandora founder Tim Westergren has stepped down, but so far, his legacy of empowering artists remains, thanks in no small part to Shamal Ranasinghe and his team at the music streamer. Today, they added key features and improved audio message targeting to Pandora's free Artist Marketing Platform ...
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How To Guide To Music Rights, Royalties For Creative Licensing
Source:
HypeBot
Structured somewhat differently than other types of creative licensing, music licenses, copyright, and royalties are designed to fairly distribute profit to all parties involved, but not all music royalties are the same. Here we look at the different categories for musical rights and royalties and what they mean. Guest post by Jessica Kane of Symphonic Distribution Music rights and royalties are structured different than many other types of creative licensing. Music royalties, licenses and copyrights work to assure creative profits get ...
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6 Tips For Interacting With Fans
Source:
HypeBot
Interacting with fans is an important part of growing your reputation as an artist, and making sure you come off in a positive light during these interactions is essential to developing a positive reputation within a fan community. Here we look at six tips for ensuring your one on one encounters with fans don't go up in flames. Guest post by Hypebot and MusicThinkTank Associate Editor Owen Davie Whether in person or on social media, one on one social interactions can ...
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