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6 Tips for Musicians Seeking Local Press Coverage
Source:
HypeBot
One of the best ways for musicians to get press coverage, particularly in the early years of one's career, is to go local. Local media in most areas is a vibrant mix of on and offline sources, from newspapers to radio to blogs, despite the struggles of old-school media. But pitching your story to local media means crafting your story to their needs. Actually all media outlets require tailoring one's approach to their needs which can mean quite different things ...
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Music Crowdfunding Without a Fanbase
Source:
HypeBot
Ian Anderson and Levi James created Launch and Release to document and share what they were learning about crowdfunding music. They've put in a great deal of work and one of the more interesting discoveries they've made is that numerous artists are successfully crowdfunding in the under $10,000 range without the fanbase that one might assume is necessary. I spoke with them last week about this topic. I wrote about Launch and Release last year and have been following the ...
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I Made More from Selling a T-Shirt Than from 1 Million Plays on Pandora
Source:
HypeBot
By David Lowery singer/songwriter for the bands Cracker and Camper Van Beethoven. As a songwriter Pandora paid me $16.89* for 1,159,000 play of Low" last quarter. Less than I make from a single T-shirt sale. Okay that's a slight exaggeration. That's only the premium multi-color long sleeve shirts and that's only at venues that don't take commission. But still. Soon you will be hearing from Pandora how they need Congress to change the way royalties are calculated so that they ...
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The Definitive Survival Guide for Band and Musician Photo Shoots
Source:
HypeBot
By Russ Robinson ofTampa Band Photos. a commercial music photographer. He does shoots all over the US, and offers photo advice for musicians on his blog and Twitter. For many people, being in front of a camera yields roughly the same amount of enjoyment as getting a root canal. It can be an awkward, stressful thing to do— especially if your photographer fails to (or simply doesn't know how to) put your mind at ease by eliminating your pre-shoot anxiety. ...
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Take FMC's Music + Money Quiz
Source:
HypeBot
This week the Future of Music Coalition launched a group of quizzes to test your knowledge of music and money from copyright to compensation. The quizzes range from Easy" to Expert" and the answers include helpful explanations. It's all part of their mission to educate musicians about such topics as music revenue streams and new business models. FMC's Music + Money Quiz asks: How much do you know about money and music, and the copyright laws, licenses and agreements that ...
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Musicians: How Will You Create an Epic Bundle?
Source:
HypeBot
While music and merch bundles often sell well for musicians, game developers have been much more innovative with their approach to bundling games. For example, at least a few experiments have occurred in which a target amount was set that, once reached, would make the games open source or even place them in the public domain. Given the broad range of examples now available, it's worth asking yourself what would make your bundle of goods an epic release? In the ...
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Tunecore Founders Jeff Price and Peter Wells Launch Audiam to Help Artists Make $'s on YouTube
Source:
HypeBot
TuneCore co-founders Jeff Price and Peter Wells today launched Audium, an online service that helps D.I.Y. artists make money on YouTube. Many indie artists don't have time, skills or the YouTube plays to collect payments. Audium helps those artists make money. For labels, the startup provides a way to monetize fan cover versions. Price and Wells each exited TuneCore more than a year ago. And to date, the popular flat fee digital distributor has not offered a justification for their ...
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Importance of the Jobs Act to Record Labels
Source:
HypeBot
By Miguel de Braganca from Berklee College of Music's Music Business Journal. The largest providers of capital in the music business, the major record labels, have been devastated over the last decade by the disruption of their core competency: selling recorded music and investing profits into the development of new talent. Global music sales have been contracting for over a decade, falling from $27.8b in 2000 to $16.5b in 2012.1 It doesn't take an economist to explain the effect: there ...
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