Career News

Email Autoresponders For Musicians: How To Get Fans Engaged Right Away

Source: HypeBot
March 26, 2015

Just about anyone who has music available is using the song-for-email strategy. If you’re not on board, basically you trade music in exchange for an email address. It’s a great way to grow your list, and by now we all know that email is one of the best ways to stay in touch with your fans and push out news and offers. Guest Post by Dave Kusek on The DIY Musician  How to get your newest email subscribers engaged with your music right ...

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Seven Tips To Getting Sponsors For Your Band

Source: HypeBot
March 24, 2015

Sponsorships are a mutually-beneficial relationship wherein two (or more) product-based companies market their products via the support and approval of the other. Are you networking with companies that could help you build your career? Guest Post by Bobby Borg Artists can develop relationships with local sellers and national manufacturers and get Live show promotion, Free merchandise, and Credibility in the eyes of the public, as well as in the eyes of club bookers who might be interested in having that artist ...

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Building A Fanbase Using YouTube Cards

Source: HypeBot
March 24, 2015

YouTube Cards allows musicians to raise funds, sell merchandise, beef up your mailing lists, announce new tour dates, and drive video views. Have you tried YouTube Cards? Here's how they can make a difference for you.  Guest Post by Chris Robley on The DIY Musician

Cards: The Evolution of Annotations Have you used YouTube annotations to enhance your music videos? Well get ready for YouTube “cards” — the new, mobile-friendly YouTube interactivity feature that will eventually replace annotations. (Don’t worry, though; YouTube claims ...

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Instagram Now More Effective At Reaching Fans Than Facebook

Source: HypeBot
March 21, 2015

It doesn't matter how large a social network is, it's all about how many of your fans you can reach. That's the message from a study by the research company L2 when evaluating Facebook and Instagram. Guest Post by Bobby Owsinski on Music 3.0 Blog It turns out that brands, bands and artists are posting much more content on Instagram these days, mostly because the fan reach is so much greater on that platform. On Facebook, the only way to reach all your fans is to promote ...

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Beats Music Trumps Spotify In Artist Payouts

Source: HypeBot
March 21, 2015

In terms of subscribers and market share, Beats Music (acquired by Apple as part of its purchase of Beats in May of last year) is way behind Spotify. But there's one area where Beats Music appears to be ahead - the per-stream payout to artists/labels.  Guest Post by David Harrell on Digital Audio Insider The first payouts from Beats Music just appeared in my CD Baby account. After adjusting for CD Baby's commission, for December 2014, we received 1.801 cents per stream. ...

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How To Thrive In A Post-Download Era With Superfans

Source: HypeBot
March 21, 2015

Have you read the news recently? Download sales are declining. Think about it, when was the last time you bought a download from iTunes? Guest Post by Berklee Online music business instructor, Chandler Coyle on the Bandzoogle Blog Chandler is one-half of the fan experience agency Music Geek Services and is also the publisher of the The Coyle Report, a free weekly music marketing newsletter. Using eye-opening data from PledgeMusic (see details of our PledgeMusic integration here!), Chandler urges musicians to think differently about their ...

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Become Your Own Gig Booking Guru

Source: HypeBot
March 19, 2015

Do you have trouble booking shows? Are you playing for the wrong crowds? Do you send email after email with no response? It's tough being an independent musician – booking your own gigs, doing your own promotion, all while focusing on the growth of your music. Guest Post by Sam Friedman on Sonicbids Blog It's important to understand how bands successfully book good shows with good turnouts. There are several key components that go into it – here are the essentials. Explore your local ...

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Google Launches "YouTube For Artists" Free Toolkit For D.I.Y. Musicians

Source: HypeBot
March 18, 2015

Music helped make YouTube successful, and now YouTube is helping the people who make music find more success on and off the video streamer.  Its all part of a trend we're seeing at Spotify, Pandora and else finding ways to add value to creators that don't include raising payments to them. Google's YouTube has launched YouTube For Artists.  The new hub centralizes and expands YouTube's effort to serve and add value to its musician creators. Included are: An expanded “how ...

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