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7 Surprisingly Smart Yet Uncommon Music Career Investments
Source:
HypeBot
Most indie artists don't have a lot of money in the bank, so if you're going to spend your valuable savings or that money you raised crowdfunding, you're obviously going to want to make sure it's a wise investment. Outside of the typical things musicians have to shell out cash for, though (quality gear, recording, merch, publicity—you know the drill), there are many less obvious investments you can make to enhance your music career. Guest Post by Bobby Borg on Sonicbids Blog ...
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Entertainment Lawyers: Who? What? When? Where? How Much?
Source:
HypeBot
As an artist or creator in the entertainment industry you do not need to know everything about the business in order to succeed, but you should hire people who do. When I was a teenage recording artist back in the late 70's, I can remember being intimidated by the “suits". Now that I am on the other side of the desk, I have a broader perspective. Guest Post by Wallace Collins on Entertainment Law Issues I am here to tell you that ...
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3 Old-Fashioned Ways That Work To Get People to Your Shows
Source:
HypeBot
In these times of rampant social media messaging, basic on-the-ground community building tactics are more valuable than ever to cut through the maze of the digital world and reach fans where they study, work,and hang out. In business, they say that only “family, friends, and fools" will invest in your startup company, and the same might be said of startup bands. Guest Post by Jamie Davis-Ponce on Sonicbids Blog When trying to fill up a concert venue, the best place ...
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CASE STUDY: Indie Rockers Torche Find Success With Interactive Marketing Strategy
Source:
HypeBot
Last year, Torche was prepping for another studio album release, their 4th to be exact. Even in the very early stages, the team at The Orchard thought that Restarter, the Florida band’s first album on Relapse Records and one filled with a harsher, heavier-than-ever Sludge Metal sound, was going to be one for the books. Guest Post by Mary Elizabeth Adams on The Daily Rind GOALS Our marketing goals were pretty straightforward: to revitalize Torche’s online presence, engage fans in ...
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4 Pillars Of A Successful Indie Musician Career
Source:
HypeBot
There’s no magic bullet when it comes to building a successful music career these days. It’s incredible just how many different strategies and approaches artists are taking. Some bands are finding success on YouTube, others are gigging almost every single day, and some are developing completely new models like house concerts. Guest Post by Dave Kusek, Founder & CEO of The New Artist Model Musicians who follow these different strategies are successful, but each in their own way. So, instead of searching ...
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Connecting With Fans Through Messaging Apps
Source:
HypeBot
Communication is always a priority, you can never seem to have enough of it. It’s no wonder that messaging apps and services are continuing to see a growth trend. There are many to choose from, some you likely already use to stay in touch with friends and family. Let’s start by looking into a few platforms and ways to connect and engage with your fans through them. Guest Post by Joanna Noyes on The Daily Rind Snapchat Snapchat allows you to message photos and videos that disappear in seconds after they ...
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Understanding Social Media Engagement
Source:
HypeBot
Navigating the many different social media platforms can be quite overwhelming. In addition to maintaining a presence on so many networks, you're also expected to understand how you to better connect with your audience. When looking at social analytics, there are a lot of numbers, but one of the most important metrics is always “Engagement.” Guest Post from Team Fanbridge From Twitter to email campaigns, there is an emphasis on engagement. But what does this word actually mean, and why should it matter ...
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8 Strategies That Will Change The Way You Think About Pricing
Source:
HypeBot
For many young and developing artists, pricing is merely the process of arbitrarily coming up with a number, slapping it on your product or service, and forgetting about it. However, as illustrated below, pricing is something that is far more strategic. While you won’t be able to pull off all of the following strategies, these 8 tips will get you thinking about price like never before. Guest Post by Bobby Borg author of Music Marketing For The DIY Musician 1. ...
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