Actually, Grooveshark has been doing some promos for UMG artists as well, though it doesn't seem to be doing the same trick. But majors are notorious for their disconnected divisions, and corporate lawyers are probably not talking to sublabel marketers.
But label marketers, managers, indie label owners, and other trench-level executives are seeing the value. Of course, Grooveshark has absolutely insane traffic levels, though apparently their analytics are also quite good. “Grooveshark is an exciting and versatile new service for us, providing quality tools for reaching new markets of online music fans," said Wilson Fuller, Digital Assets Manager at Merge Records. “Their experience and partnership is already valued as a burgeoning, integral part of our online strategy."
