Days after shutting down Google Video uploads, Catalog Search, Notebook, and Jaiku, Google on Tuesday announced that it will also close its Print Ads program.
“While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we -- or our partners -- wanted," Spencer Spinnell, director of Google Print Ads, wrote in a blog post. “As a result, we will stop offering Print Ads on February 28. For advertisers who have campaigns already booked, we will place their ads through March 31."
Google started its Print Ads program in 2006 with 50 newspapers and has since expanded that network to 800 publications.
Spinnell acknowledged that Print Ads “is not the right solution" but said Google will use the program's resources “to try to come up with new and innovative online solutions that will have a meaningful impact for users, advertisers and publishers."
“While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we -- or our partners -- wanted," Spencer Spinnell, director of Google Print Ads, wrote in a blog post. “As a result, we will stop offering Print Ads on February 28. For advertisers who have campaigns already booked, we will place their ads through March 31."
Google started its Print Ads program in 2006 with 50 newspapers and has since expanded that network to 800 publications.
Spinnell acknowledged that Print Ads “is not the right solution" but said Google will use the program's resources “to try to come up with new and innovative online solutions that will have a meaningful impact for users, advertisers and publishers."
