Could Online Save Broadcast Radio?
A new report paints an optimistic view of the future of broadcast radio with online playing a large role in its rebirth. The radio industry will begin to see slight ad revenue increases in 2010 after several years of negative revenue, according to BIA/Kelsey. They predict that revenues will hit $13.9 billion this year, an increase of 1.5% plus 2-4% annual growth over the next few years including 16.5% compounded growth from web and other online revenues.
