When it comes to engaging with fans online, it's been said time and time again: “Content is King"
Well, coming up with the content has never really been the difficult part, given all the different methods artists can create content with (Twitter, FB, Youtube, etc).
However, the challenge remains in monetizing that content. Difficulties usually arise in figuring out how to charge for the content, and coming up with a proper model under which to charge the content for.
Cent2Cent, a flexible e-content monetization platform, allows website owners to charge for any content they have. Their system is unique because it works for all types of content, and can be customized to allow for a variety of subscription options. Already being used by NBC and by many bloggers, the company has over 200,000 paid transactions to date!
There are two main benefits to using Cent2Cent:
Firstly, they don't require the content be migrated to their hosting infrastructure. It can be encased within a JavaScript wrapper, and also SOAP/REST APIs. If you do require hosting, Cent2Cent is integrated with Kaltura, and there are also plugins for Drupal & WordPress.
Secondly, they offer many ways to monetize your content. They offer Daily/Weekly/Monthly/Recurring subscriptions plans, Pay-Per-View, Bundles and Packages, and Metered plans which go by the number of views or the amount of time viewed.
Can't decided the best method of monetization?
Cent2Cent's built-in diagnostic tool assists you by collecting viewing data that it segments in the form of insights and analytics. Using the data, you can see which users would better fit particular monetization methods.
There are many ways that artists can utilize this platform. Perhaps by offering Pay-Per-View access to exclusive content targeted towards regular and super fans. You could even create and push private “backstage" footage on a subscription basis.
With the right approach, Cent2Cent may have just provided another valuable revenue stream for music artists.
Well, coming up with the content has never really been the difficult part, given all the different methods artists can create content with (Twitter, FB, Youtube, etc).
However, the challenge remains in monetizing that content. Difficulties usually arise in figuring out how to charge for the content, and coming up with a proper model under which to charge the content for.
Cent2Cent, a flexible e-content monetization platform, allows website owners to charge for any content they have. Their system is unique because it works for all types of content, and can be customized to allow for a variety of subscription options. Already being used by NBC and by many bloggers, the company has over 200,000 paid transactions to date!
There are two main benefits to using Cent2Cent:
Firstly, they don't require the content be migrated to their hosting infrastructure. It can be encased within a JavaScript wrapper, and also SOAP/REST APIs. If you do require hosting, Cent2Cent is integrated with Kaltura, and there are also plugins for Drupal & WordPress.
Secondly, they offer many ways to monetize your content. They offer Daily/Weekly/Monthly/Recurring subscriptions plans, Pay-Per-View, Bundles and Packages, and Metered plans which go by the number of views or the amount of time viewed.
Can't decided the best method of monetization?
Cent2Cent's built-in diagnostic tool assists you by collecting viewing data that it segments in the form of insights and analytics. Using the data, you can see which users would better fit particular monetization methods.
There are many ways that artists can utilize this platform. Perhaps by offering Pay-Per-View access to exclusive content targeted towards regular and super fans. You could even create and push private “backstage" footage on a subscription basis.
With the right approach, Cent2Cent may have just provided another valuable revenue stream for music artists.
