The 1980s Britpop band Depeche Mode has teamed with Apple to launch the first iTunes Pass, a sort of one-time subscription service to content that the band has and will create.
Although the blogosphere is wondering whether Apple is using the concept of the iTunes Pass to evolve into an optional subscription model, the Pass seems more akin to a sort of RSS feed. Users also buy the Depeche Mode iTunes Pass for a one-time fee of $18.99 that covers fifteen weeks of content, rather than subscribe to it with a recurring payment.
“With iTunes Pass, music fans can get new and exclusive singles, remixes, video and other content from their favorite artists over a set period of time, delivered to their libraries as soon as they're available," the Depeche Mode page says.
“The first iTunes Pass debuts today in conjunction with Depeche Mode's forthcoming 12th studio album, “Sounds of the Universe," to be released on April 21 in the US," the page adds. “Fans who sign up starting today get the alternative/dance pioneers' new single, “Wrong," as well as the Black Light Odyssey Dub Remix of the new track “Oh Well." They will also receive the new album on its street date plus great music and video exclusives before and after the album's release over the next fifteen weeks."
Although the blogosphere is wondering whether Apple is using the concept of the iTunes Pass to evolve into an optional subscription model, the Pass seems more akin to a sort of RSS feed. Users also buy the Depeche Mode iTunes Pass for a one-time fee of $18.99 that covers fifteen weeks of content, rather than subscribe to it with a recurring payment.
“With iTunes Pass, music fans can get new and exclusive singles, remixes, video and other content from their favorite artists over a set period of time, delivered to their libraries as soon as they're available," the Depeche Mode page says.
“The first iTunes Pass debuts today in conjunction with Depeche Mode's forthcoming 12th studio album, “Sounds of the Universe," to be released on April 21 in the US," the page adds. “Fans who sign up starting today get the alternative/dance pioneers' new single, “Wrong," as well as the Black Light Odyssey Dub Remix of the new track “Oh Well." They will also receive the new album on its street date plus great music and video exclusives before and after the album's release over the next fifteen weeks."
