Few question the power of free music to garner new fans and reward existing ones. But marketing guru John Jantsch of Duct Tape Marketing is worried that too much free has side effects. Free everything has “created an environment that may actually be hurting the seeker of quality information more than the spreader of quality information, writes Jantsch. “The trend towards tiered levels of paid content will continue to escalate and the ability to foster community around your content will be the most important measure of value." The 5 Reasons Free Is Hurting Us All:
- No accountability.
- Eroded value.
- Lowered expectations.
- Blocked revenue.
- Community buster.
Jantsch elaborates here.
