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Career

How Artist Affinity Targeting Works On AMP, Pandora's Free Music Marketing Platform

How Artist Affinity Targeting Works On AMP, Pandora's Free Music Marketing Platform

Source: HypeBot

Here we explore a new feature from Pandora which allows artists to connect with fans via Artist Affinity Targeting. This article explores how the new feature benefits both artist and listener, how it was tested and perfected. Guest post by Katrina Glaeser data scientist at Pandora  The Creator Services team was finally ready to pilot our Artist Audio Messaging feature, where artists could connect to fans in their own voice. Back in 2014 this was something completely new for any digital ...

157

Interview

Arturo Sandoval Can Freely Trumpet His Affinity for Jazz

Arturo Sandoval Can Freely Trumpet His Affinity for Jazz

Source: Michael Ricci

Anyone who thinks Cuban-born trumpet great Arturo Sandoval's dramatic life story is worthy of being made into a movie is absolutely correct -- and a decade too late. “There is a movie about me that HBO made in 2000. Andy Garcia played me, and Charles Dutton played Dizzy," said Sandoval, who rose to international fame in the 1990s as a protg of his hero, jazz trumpet icon Dizzy Gillespie. Sandoval, who performs with his band Saturday at the Birch North ...

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