Articles by Mark D. Warlick

A New Paradigm for CDs - A Music and Advertising Delivery Platform

by Mark D. Warlick
December 16, 2003

Introduction The music industry is clearly in a state of transition. Some would say crisis. Over the last three years, CD sales have decreased a total of 15%, according to some reports. Many industry insiders believe that the decrease in sales is due to downloading. There has also been a significant amount of industry consolidation with companies of all sizes closing and merging. Clearly, the available technology has surpassed the business model that the industry is based upon. ...