Home » Search Center » Results: Trends
Results for "Trends"
A Music World That Centers on the Fan
How Information Empowers and Changes Music Fandom (UPDATED) In less than a decade, the record and music industries have shifted from being artist-centric to revolving around the fan. The focal point of the traditional consumption system used to be the artist; it was up to the fan to do the rest. If the artist sat down ...
Presumptuous Much: A Tale of Uncommon Heroes
Last year, I did a brief speaking engagement at a local university. I had been working for a concert promoter and we were in the midst of producing a free music event series for area students. We weren't having much success getting the fliers for the show up around campus—due to their surprisingly strict policies about ...
The Aura of Music Has Been Imbued in Objects
In his most recent New York Times column, Rob Walker, author of Buying In: What We Buy and Who We Are, explores the increased emphasis on band-branded merchandise and the complications of that surround music as we venture into a post-format world. The challenge before us, he argues, is that we have to “imbue objects with ...
Why Free Isn't Free, nor is It Forever: Reactions to Bandcamp Charging for Free Downloads
Great services such as Bandcamp can't stay free forever. In an attempt to diversify their revenue streams and create a more sustainable future for their service, the company switched from a free to a paid model. So too, in hoping to unburden their system of the users that were using the site as a means to ...
Brightcove Study Shows Online Video Shift
Video platform Brightcove and analytics firm TubeMogul have issed their Online Video & the Media Industry Research Report for Q2 2010. The report, which showed some important shifts in the online video landscpaed, surveyed nearly 2,000 news and entertainment websites representing 3.4 billion video streams. Some key findings: Rapid Growth: Online video consumption grew across all ...
Billboard and MySpace Want Musicians to Pay $100 to Become "Dreamseekers"
(UPDATED) For decades Billboard has been a must-read source for the music industry. Now, the narrowing influence of the major labels along with the growth of the independent sector and alternative media outlets like this one, have left the once venerable trade struggling to find its place. Next month, Billboard in partnership with MySpace Music hopes ...
How to Get Fans to Spend 9 Min. with a 3 Min. Song
Interactive music solution developer MXP4 has released Facebook apps. Such apps present fans with a social-music experience in tandem with a video game-like atmosphere within their favorite artists' Facebook page; they can play with the music and share it with their friends. According to statistics released by the app developer, fans use the interactive app for ...
Amiestreet Closure May Show Where Amazon Thinks Music Ownership is Headed
Amazon was an early investor in AmieStreet, Inc. which until today owned AmieStreet.com and still controls Songza.com. That it was decided to shut down AimeStreet, abandon its dynamic pricing model and concentrate on Songza, may say more about the internet giant's music strategy than it does about AmieStreet's business model. In fact, Amazon's purchase of AmieStreet.com ...
What Physics Can Teach Musicians About Marketing
(UPDATE) In this TED talk, Dan Colbey, appointed director of marketing at Google for central and northern Europe, instructs us, and musicians included, what physics can teach us about marketing. His first point highlights the connection between Newton's Law and branding. To which he explains that, “The more massive a brand, the more baggage it has, ...
