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Smart Speakers Will Drive Music Consumption, Industry Growth says New Report
A new report authored by Music Ally's Stuart Dredge for label trade BPI and the Entertainment Retailers Association [ERA] looks at how voice-controlled smart speakers are transforming how fans engage with music. The new report, “Everybody’s Talkin’ – Smart Speakers and their impact on music consumption” looks at how this new technology is driving the next wave of ...
A Musician's Guide To Top Tax Deductions
It's tax season once again, and for those fortunate enough to be working as self employed musicians, this means an opportunity to claim a number of deductions and expenses when filing your tax return. Guest post by TurboTax from Soundfly's Flypaper Editor’s Note: We found this article on how to claim certain tax deductions as a musician, ...
Website Performance Metrics Every Artist, Band, Should Know
When it comes to maintaining a healthy web presence, keeping careful track of performance metrics on your website is essential. Here we look at seven such areas to focus on. Guest post by Bobby Owsinski of Music 3.0 When it comes to measurement, one of the things that can happen is that it’s easy to be ...
8 Tips To Promote Music That Actually Work
For artists seeking to find ways to promote their music, we here list eight tested and true techniques for marketing your music which have proven to effectively capture and maintain the attention of music consumers. Guest post by Naima Karp of The Cab Portal If you are an artist who is constantly looking for effective ways ...
Step By Step Guide To Influencer Marketing For Music Businesses
Influencer marketing plays a huge role in the music business, and while capturing the attention of an influencer may seem like sheer luck, there's a science to it, just like anything else. Here we look at a step by step guide. Guest post by Anand Srinivasan Influencers play a major role in defining your success in ...
Pandora Partners w/ Linkfire To Improve Artist Marketing
Pandora has partnered with smart link aggregator Linkfire to improve music discovery and amplify marketing efforts. Pandora becomes the first music streamer to feed Linkfire advanced attribution data that helps artists, labels and marketers understand how content is performing and create data driven promotional campaigns. The Linkfire integration is part of Pandora's expanding Artist Marketing Platform ...
The Album Is DEAD, But Not Everyone Believes It
While creating an album has for many bands and artists been a cornerstone of artistic accomplishment over the years, our shift to a predominantly playlist based culture means that we're shifting away from the album format and living in a world of singles- just not everyone's accepted it yet. Guest post by Bobby Owsinski of Music ...
NME and The Accelerating Decline Of Print Publications
Venerable music industry magazine NME announced the end of its print edition last week, following in the fated footsteps of many similar publications. It's demise was inevitable, says analyst Zach Fuller of MiDIA, in large part because the print advertising apocalypse is gathering speed. Guest post by Zach Fuller of MiDIA To paraphrase a proverb on ...
London Mayor Takes On Social Media At SXSW
In the late 1990s, consumers across the globe began using a resource in the comfort of their own homes that was destined to revolutionize information consumption – the internet. Twenty years later, computer advancement and faster connections have altered virtually every aspect of daily life and have, for better or worse, begun to enter the realm ...
Why Music Fan Data Matters
While it's been established that most online sites are collecting as much of our data as possible, artists and bands would do well to adopt a similar strategy, as carefully utilized fan data can benefit both the fan and the musicians. Guest post by Bobby Owsinski of Music 3.0 Every site and social network online is ...
