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Big v Small: How To Decide Which Cities To Focus On During Your Tour
If your one of the many bands planning to embark on a tour and make your mark on the music scene, major populous cities can seem like essential destinations for playing shows. In reality, however, you may be better off making a big impression in a smaller city. Guest post by Patrick McGuire of the TuneCore ...
Musicians’ Guide To Networking in The Real World [Cyber PR]
An artist simply will not make it in music without mastering live networking. That’s one of the problems with all of the digital tools available to us: Too many artists believe they can hide behind a screen and launch the careers of their dreams without ever talking to other humans face to face. Ariel Hyatt and her ...
How To Collect All Royalties Due After A Release
There are a plethora of income streams available to artists in the current music economy, but owing to the convoluted way in which the industry operates, many musicians don't know where or how to collect their hard earned money. Here we look at some key steps to take to ensure you're getting your due. Guest post ...
How One Promoter Used Two Simple Marketing Tools To Sell More Tickets
Here we delve into the case study of how the downtown dining and music venue Hamilton Live in Washington DC was able to use two simple marketing techniques to massively boost its ticket sales. Guest post by Bill Leigh of Eventbrite A music venue needs a rock-solid marketing program to stand out in a music scene as lively ...
New Trump Trade Deal Hurts Music, says Recording Industry
Even as the seeping Music Modernization Act sits on his desk waiting for his signature, President Trump is failing creators and the music industry with his new Mexico and Canada trade deal, according to the RIAA. While President Trump is taking a victory lap after announcing reconfigured trade agreements with Canada and Mexico, the recording industry ...
Musician's Guide To Social Media Platforms
Social media's value has long been established in the music business as a tool for communicating with followers, fans, and your industry, but know which ones to focus on can be an overwhelming decision for some artists. Here we examine how each platform can serve you best in growing your fanbase and establishing your brand. Guest ...
Sony Music Faces Lawsuit For Under-Reporting Streaming Revenue
Just in case you didn't feel like the music industry was a litigious enough space, the estate of 60s era pop star Ricky Nelson has open a whole new can of legal worms by filing a class action lawsuit against Sony Music over its alleged failure to properly report streaming of the late artist's music. Guest ...
Pandora, Soundcloud Partner For US Ad Sales
SoundCloud today announced a partnership that makes Pandora its exclusive U.S. advertising and sales representative starting next year. The two streamers reach an ad audience of more than 100 million, creating the largest digital audio advertising marketplace in the U.S. There is reportedly only a 13% overlap in audiences between the two streamers. The ...
The Inconvenient Demographic Truth Of Radio
Fred Jacobs examines the reality of radio's demographic challenge, it's addiction to the 25-54 year old age bracket, and it's need to capture the attention of Generation Z, which is already the largest generational group of them all. Guest post by Fred Jacobs of Jacobs Media Strategies Over the decades, a lot has changed in radio. ...
The Music Messaging Evolution: From Newsletters To Interactive Storytelling
As newsfeed marketing continues to flounder, having hit an all time low of 2%, those in music marketing are looking for fresh innovating ways to catch up with fans. In this interview we hear from Tim Heineke of POP on the value storytelling and the future of communication between fans and artists. And if you want ...
