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5 Reasons Apple's Acquisition Of Shazam A Big Deal
Apple's acquisition of the music identification app Shazam, while certainly a notable purchase, occurred with little industry fuss, but the spreading of the Apple umbrella over Shazam may have more dramatic implications for the music business than were first thought. Guest post by Bobby Owsinski of Music 3.0 A few weeks ago Apple completed its acquisition of Shazam for $400 ...
CD Baby, Cosynd Partner For Affordable Copyright Services
CD Baby has partnered with Cosynd to offer an affordable legal services platform to document ownership of content. Launching next month, the partnership will enable members to create basic copyright ownership agreements and split sheets, and then to register with the U.S. Copyright Office. CD Baby members will receive 1 month of free access to Cosynd’s Essential and ...
YouTube CEO Attacks Article 13 In Letter To Creators As 'A Threat To Your Livelihood'
YouTube CEO Susan Wojicki told the platform's creators and artists today that the European Union's Article 13, which is well on its way to becoming law, will kill the internet as they know it and severely damage their ability to earn money on the platform. Every quarter, the YouTube CEO sends a letter to creators, updating ...
SiriusXM Makes In Home Play With Amazon Partnership
Satellite broadcaster SiriusXM signaled a push beyond the vehicle market into the home and on mobile this week with a new Amazon partnership. Amazon Echo owners can get three free months of SiriusXM and those who sign up for a new SiriusXM All Access or SiriusXM Premier subscription get a free Echo Dot. Current customers who ...
7 Indicators You Have The Wrong Music Marketing Strategy
A successful music career depends on a solid public image and communication with fans. While any good PR person does all they can, not every approach has a positive outcome. Here we look at some of the most frequent errors that can cause a marketing strategy to fail. Guest post by Scott Matthews Introduction The music ...
The S.T.A.G.E.S. Of Email Marketing [Part 2]
In this second part of a two-part series on the break down of the ins and outs of email marketing, Cheryl B. Engelhardt looks at the four elements of strategy and how they can be implemented in your approach to email marketing. Guest post by Cheryl B. Engelhardt from the TuneCore Blog This is the second volume in ...
Sonic Branding: What Is It?
'Sonic Logos' may most commonly be associated with text notifications, and the turning on of computers, but the reality that this kind of audio branding is prevalent throughout almost every commercial industry. Here we scrutinize what exactly sonic branding is, and how it's been used successfully in the past. Guest post by Evan Zwisler of Soundfly's ...
Things To Consider When Building Your Band Website
The potential of your band's website is huge, and it can be so much more than just a place to dump content. We look at some key things to consider from the beginning to make sure your website becomes the best it can be. Guest post by the Soundfly Team of Soundfly's Flypaper We’ve got an ...
Rules For Success For Blockchain Music Entrepreneurs [George Howard]
While blockchain has long been thought of as God-send and natural fit for the music industry, the budding technology has yet to live up to the hype surrounding it. In his Howard Test," George Howard outlines what it will take for the technology to reach its potential. Part 1 Guest post by George Howard. This article ...
Consumers Worldwide Still Listen To A Lot Of Music Says IFPI Study
A new report from the IFPI has confirmed suspicions that, yes, a lot a of people are listening to a lot of music, a lot of the time. While this may not be much of a surprise, the annual report does provide some interesting additional data on when and where listeners across the globe are consuming ...




