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The Dalai Llama's Advice on Building a Fan Base
How the artist and fan relationship is manifested on Facebook, Twitter, MySpace, the artist's own web site and bolg as well as at live shows, can make or break a career. (Just ask Kayne West.) Too often, artist and fan interactions feel forced or even worse, driven entirely by commerce. (Buy my fabulous new album!) Anyone ...
Music Has Been Reduced to a Set of Flow Charts.
"Listening to music has historically made people feel free and let us revel in our subjectivity. By contrast, listening to Pandora makes you feel predictable. The first few times I tried Pandora and heard the new songs derived from my old songs, as clone puppies might be derived from a dead dog, I lost my fighting ...
Connect or Die: How Artists Succeed in Music 2.0
This presentation is a little dated. However, the message is meaningful and still relevant. It's things you've heard before. They're just packed better. Does the presentation have a good point or are outsiders barking up the wrong tree? If you'd like to hear this ad agency's thoughts on the music business, Hypebot will pursue an interview ...
viinyl.com: Quick Interactive Single Song Sites
Canadian start-up Viinyl turns single songs into a quick but robust interactive website. Curently in beta, think of it as a digital version of the 45rpm single with artwork, lyrics and videos. Viinyl mini-sites come optimized with links to the social web. If you have any eye for graphics, it appears simple to create an engaging ...
Should an Artist Sign a 360 Deal?
From the man that brought you Managing Musical Artists in the new Digital World comes Should An Artist Sign A 360º Deal? In this new video, Peter Malkin grills a “label executive" on the kinds of services and knowledge they should have before he'll agree to let his artist enter a 360 deal with them. It ...
A Four-Part New Year's Exercise for Musicians
BY: Ariel Hyatt After traveling to eight countries this year, teaching master classes and speaking on panels the thing that stands out for me is: How hard we can be on ourselves. It's almost the end of the year, and it was a crazy year for most of us. Musicians and colleagues alike tell me that ...
How to Spend 15% Less Time Reading E-Mail
Whether you're an artist or a manager, this statistic is very important to know. Just by turning on Gmail's latest Priority Inbox function, users now spend 15% less time reading e-mail. Additionally, they spend 43% more time reading “important" emails vs. “unimportant" ones. If you go through a high volume of e-mail like us, spending less ...
Google Says It Can Do Music 10x Better Than iTunes
Google publicly promised an ambitious music service including subscriptions and a cloud music locker months ago, but talks with the labels appear to have stalled. Google Vice President Andy Rubin says the company isn't about to give up, though they aren't interested in just creating another iTunes. “We could build that 10 times over," Rubin told ...
Online Music Label Clears 1M in Sales in 2 Years
After two years in operation, DFTBA Records has now sold a total of $1,000,000 in music and merch. Two YouTubers founded the company in 2008 who wanted to make being a full-time musician an attainable dream for their fellow video bloggers and performers. Hank and Alan, the founders of the label, ran the numbers and soon figured ...
The Kindie Music Scene: Performing Music for Kids
Recently, I spoke with Debbie Cavalier, who is a children's entertainer and vocalist for Debbie and Friends, a kindie music group. She's also Dean of Continuing Education and Chief Academic Officer at Berklee College of Music. Joining Cavalier in this interview is Beth Blenz-Clucas. She's the founder of Sugarmountain PR, a firm that specializes in raising ...
