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Nimbit Partners with Scott Feldman's D.I.-Why?
(Updated) Online direct-to-fan platform Nimbit has partnered with D.I.-Why?, a new artists services agency founded by former Nimbit marketing director Scott Feldman to offer additional hands-on services to artists. Nimbit says it has been receiving increasing requests for additional assistance in setting up and executing their online presence and direct-to-fan activities. So Feldman, launched D.I.-Why? to ...
Interview with OK Go: On File-Sharing, the Major Label System, and Balancing Creativity with Marketing
This interview is by Miranda Burnett of Pirate Verbatim. Follow her on Twitter. A few months back, Miranda Burnett started a blog called Pirate Verbatim, where she highlights artist's thoughts on file-sharing. Hypebot grew very excited about her efforts, as we had thought it would be great to give artists a voice and enable them to ...
Why Musicians Should Partner with Nonprofits
Cause Marketing has existed for a while now and has been rapidly spreading throughout many U.S. businesses. Besides businesses, many celebrities and musicians have joined in on cause marketing and philanthropy. Most recently, several celebrities including Alicia Keys, Ryan Seacrest, Justin Timberlake, and Usher participated in a digital death campaign where they could not update their ...
MySpace Music Collaborates with ReverbNation, Offers New Suite of Marketing Tools for Artists
MySpace Music has collaborated with ReverbNation to integrate their FanReach product into the MySpace platform. It will be included in a suite of tools that MySpace is introducing to its artist community. Beginning this month, all artists on MySpace will receive Fan Reach. This tool enables artists to collect and import email contacts; send targeted communications; ...
The 100 Most Read Music Industry Stories in 2010
(UPDATED) How did I arrive at this list? Simple. I went into Google Analytics and charted our Top Content from Jan 1, 2010—Dec 15, 2010. These are listed according to pageviews. Also, I did notice that a few of these posts aren't from 2010. Other than that, the list is pretty self-explanatory. Note that the #1 ...
Interview with CEO of LyricFnd: On Their New API System and the Most Innovative Lyric Sites
This is part two of my interview with Darryl Ballantyne. He's CEO of LyricFind, a legal lyric solution provider. In part two of this interview with Ballantyne, he talks about recent developments at his company and the challenges of disrupting lyric pirates. Hypebot: What are some of the most interesting lyric websites that you've seen emerge ...
Hits Won't Save Music Video Games from Decline
EA's worldwide music executive Steve Schnur thinks that all the music-based video game genre needs to get it out of its sales slump is one big hit. “The video game industry is no different than the movie, music, or television business," Schnur said. “One big hit will change everything. And at EA, new hits are on ...
iTunes Dominance of Digital Music Growing
Apple's iTunes dominance of digital music sales continues to grow according to a new NPD Group study. The market leaders share of online music sales rose to 66.2%, from 63.2% in the the third quarter of the year while Amazon's share rose to 13.3% from 11% a year earlier. But record labels say the real numbers ...
10 Christmas Gift Ideas for Old-School Record Execs
Next week, things around the record industry will be winding down. Just in case you've run out of gift ideas as to what you should get the record executive in your life, we've taken the time to compile a list of books to choose from. All of them are great titles to curl up with by ...
Top 50 Most Read Music Think Tank Posts in 2010
Similar to yesterday's most read Hypebot news stories, this is a look at the top Music Think Tank posts in 2010. There's some invaluable advice being churned out by these great authors. If you have a minute, glance through this great list of insights and marketing advice. This listing is also organized by pageviews. Take a ...
