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An Interview with Thumbplay Music CEO Evan Schwartz on Music Streaming and Piracy
Recently, I spoke with Evan Schwartz, the CEO and co-Founder of Thumbplay Music. In this interview, Schwartz talks about the challenge of raising awareness for streaming services and their radio feature that will be launched in the new year. Hypebot: Given the results of your study, do you think compelling music services curve music piracy? Evan ...
Aram Sinnreich: "Criminalizing File-Sharing Is... It's Literally Pathological; It's Insane."
Aram Sinnreich, a professor at Rutgers University and author of the book Mashed Up, gave this speech at NYU in early December. It starts off a little slow, but it picks up speed as he breaks into music industry analysis. If you're looking for the quote that I pulled from the talk, you'll have to buffer ...
MySpace Eyes Massive Layoffs as News Corp Looks For a Buyer
MySpace is considering massive layoffs that could cut as much as 50% of the struggling social network's 1100 person workforce according to a several sources. Parent company News Corp has been pushing MySpace to make this cuts for months even as it looks for ways to dump the division unless a miracle turnaround materializes. Almost all ...
Thanks to Social Marketing Guru Chris Brogan for 3 Words to Guide Us in 2011
One of the few non-music industry thinkers that I try to read daily is Chris Brogan and every New Year the social marketing expert and blogger chooses three words to guide his efforts in the coming year. This year Chris' words are: Reinvest, Package and Flow. As Chris, says “Instead of resolutions, which don't usually help ...
33% Of Internet Users Paid for Digital Music Online
According to the results of a survey conducted by The Pew Internet organization, 33% of Internet users have paid for digital music online. It's hard to say. Is this newly released statistic surprising or upsetting? At first, it's impressive to think that anyone buys digital music, considering the prevalence of file-sharing. Then again, it's upsetting that ...
Ariel Hyatt: 7 Things I Hope for the New Music Industry in 2011
Happy New Year everyone! I'm raising my glass to MORE! 1. More Support For Each Other. It takes a team to launch any effort, whether it's releasing an album, getting a song licensed or just getting more fans and followers. I see all too often artists going for it all alone without any help and support, ...
Let's Stay Home Instead... Live Music Sales Decline
In 2010, the number of tickets sold dropped 12% from the 2009 level of 29.9 million. You may not be able to download a concert, but you can stay home instead. That appears to be exactly what people are doing. Why? Many fans pointed out that expensive tickets aren't the only reason why they've hidden their ...
Bruce Houghton: 8 Things I Hope for the New Music Industry in 2011
1. The Rise Of The Musical Middle Class - We talk about a long tail of artists—a new era with fewer superstars but more musicians and other creatives making a living doing what they love. We know it already exists. Hypebot and our sister booking agency Skyline Music exist in this space and serves these artists. ...
How to Avoid Failure in Your Social-Media Campaign
50% of social-media campaigns will fail. That prediction comes from Gartner. From the perspective of interactive marketer Adam Kmiec, “Social media has become a self-propelled hype factory." Every day another new social platform is released. These bright, shiny objects are chased. The Kool-Aid gets drunk. Then, a day later, the next big thing comes along. It ...
Kyle Bylin: 4 Things I Hope for the New Music Industry in 2011
Ready or not, 2011 is upon us. The new music industry has traveled down a long and winding road. It's not over yet. As 2010 passes by, many predictions are being made about what lies ahead. Rather than add to the prognostication and vast hope for the launch Google Music, Spotify coming stateside, and Apple getting ...
