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Advice for Marketing Independent Music: 'We're All Marketers, All Salespeople'
This past weekend, the California Music Industry Summit took place at the Marriott Hotel in Oakland, California. One of the standout panels featured experienced music marketers sharing knowledge for a crowd of independent artists and indie music marketers. Some of the highlights: Michael Fiebach of Fame House asserts that while one doesn't necessarily have to be a ...
Nielsen Study of Teen's Media Use: All About Mobile
Consumer researcher Nielsen recently released highlights from their study of teen's use of media; and they report that kids are more heavily involved with mobile devices than ever, yet are talking less on the phone. They're also watching less tv than older folks and spending less time on the computer. In short, if you're trying to ...
Gigatools: Auto-Announce Upcoming Shows
GigaTools is a straightforward event announcement service that allows you to automate the posting of your gigs on multiple sites. They're based in Berlin and launched in late 2009. GigaTools recently added Soundcloud integration and are worth a look if you're wanting a simple tool for making sure your show announcements get regularly updated and are ...
Report: Spotify Nabs Universal for U.S. Launch
Spotify has completed a licensing deal with Universal Music Group for the U.S. according AllThingsDigital. The streaming music service, already popular in Europe, already has deals in place with EMI and Sony. That leaves only Warner Music Group standing in the way of a U.S. launch, with muiple sources suggesting that a deal is close there ...
Analyst Says Don't Touch Pandora IPO
Just as Pandora raised its IPO price from $10 to $12, one major analyst is telling investors to pass on the stock offering. IPO prices are generally set based on advance investor interest and the newest initial offering would value Pandora at $1.9 billion. But analyst Rich Greenfield of BTIG is encouraging investors to stay way: ...
Echo Nest Maps Music API with Facebook, Offers $10,000 Developer Prize
The Echo Nest has added Facebook to its free “Rosetta Stone" music ID mapping service in a move that should mean more socially-connected music apps on Facebook, and is putting up a $10,000 prize to encourage developers. What does all this mean for musicians and music fans? Hundreds of thousands of artists and millions of fans ...
Start Your Web DJ/Talk Radio Career with Mixcloud
London-based Mixcloud recently released an iPhone app for their service which resulted in a fresh wave of visibility for this popular service. Dubbed the “YouTube of radio" in late 2009 when they emerged from beta, Mixcloud has a lot of style and a clear focus on providing a platform for radio shows with lots of music ...
Tumblr Improves as Tool for Musicians and Marketers
Microblogging service Tumblr has been around since 2007 yet, though a variety of corporate entities now use it, Tumblr still feels fresh and youthful. A number of recent developments have increased its usefulness for marketing music and related content including the introduction of the Tumblr share button, their integration with Soundcloud and their creation of new ...
Do Social Networks Really Help Musicians?
On Music Think Tank, Dan Morgan writes about the problem of overcrowding and social media. It's hard to catch the attention of A&R reps with overcrowding, but Dan looks at three websites that can help artists reach the industry. “This overcrowding, or “noise" makes it harder for talented musicians to get spotted (because it makes it ...
The Myth of Musical Talent
How much does talent affect trying to find work as a musician? Talent is important, but it takes more for people to hire you over someone else that may be equally talented. On Music Think Tank, Musician Wages has posted information on talent and some important traits that employers are looking for when hiring musicians. “To ...
