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Creating Your Own Offline Music Distribution Network
Recent news of the development of a CD distribution network via 7-Eleven by Mall Jamz and Thump Records reminded me of one of my favorite topics, creating distribution platforms that use networks of retail and other commercial outlets that do not typically sell music. This concept has mostly been explored on a local level with diverse ...
Music Marketing on Stumbleupon = Surfing the Web?
Though StumbleUpon is a major source of web traffic referrals it doesn't get the deluge of headline stories that other major social networks that refer lots of web traffic tend to get from music, tech and marketing blogs. Perhaps that's because the basic concept of StumbleUpon, discovering things on the web based on recommendations presented in ...
Earbits Leverages Online Radio to Promote Local Concerts
Earbits, a commercial-free music streaming service masked as a music-marketing platform, has found a unique way to convert Internet radio listeners to potential concert attendees. Recognizing that the live element is where most artists enjoy the bulk of their income, Earbits wisely focuses on getting fans to shows instead of pushing digital downloads. Available as a ...
Study: Global Digital Music Revenues to Almost Triple by 2015
Global digital music revenues will more than double from $7.4 billion in 2010 to 20.1 billion by 2015, according to the new Digital Music Market Outlook by Companies And Markets. That's a compound annual growth rate of 22.1% over the period. Subscriptions will be the fastest growing segment, growing at a 60.8% CAGR to 2015. In ...
Bandmix Improves Musicians Classifieds
Bandmix is a fairly simple classifieds service featuring musicians seeking other musicians with which to play. While other features are offered, including an active forum section, the musicians listings seem to be the key focus. There are plenty of listings and searches by location and by instruments revealed quite a bit of diversity so that ups ...
Music Marketing on Google+?!? Resistance is Futile!
I'm trying to get used to Google+ because I consider it an inevitable part of my future. In fact, Google+ will eventually have to be a part of most music marketing schemes and the platform's significance for content sharing will be key to such endeavors. Since business accounts may not be available for a couple more ...
How Social Media is Hurting Your Ability to Obtain New Fans
This guest post comes from RJ Comer from the band Dance Hall Pimps about an interesting dilemma he's having using Facebook ads to promote his band . I know what you're thinking. “Wait, isn't Eric one of those music marketing guys who is always talking about social media HELPING musicians and what not?!" Yes, that's me. ...
Lessons from a Street-Wise Professor: From Music Student to Entrepreneur
Ramon Ricker's book Lessons From a Street-Wise Professor: What You Won't Learn At Most Music Schools seeks to fill the void in professional music programs related to not just surviving but thriving in the world beyond academia. Many of the issues addressed are the same for musicians who don't attend music school and provides common ground in ...
71% Of Adults Online Use Video Sharing Sites
Online video is soaring. 71% of online Americans now use video-sharing sites such as YouTube and Vimeo, up from 66% a year earlier, according to a new Pew Internet survey. The use of video-sharing sites on any given day also jumped 5% from 23% in May 2010 to 28% in May 2011. Rural internet users are ...
