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Why Most Music Startups Fail - Hypebot Sessions @ NARM
Earlier this month, Hypebot hosted a series of panels during NARM's Music Biz 2012 in L.A. One, hosted by Kyle Bylin, examined of why most music startups fail and but others succeed. Why Most Music Startups Fail There is no shortage of startups working to transform how we discover, market and monetize music, but most of ...
File Sharing Research Supports Adaptation as Best Industry Reponse
A recent study from a researcher at NC State University in Raleigh found connections between increased filesharing of leaked albums and increased sales of those albums. The findings were a bit limited but it correlates nicely with an overview of filesharing research conducted by Drew Wilson at ZeroPaid. Wilson took a close look at nineteen academic ...
A Streaming Music Service You've Never Heard of Has 10.5 Million Active Users
Dhingana, a legal Indian music streaming service, recently surpassed 10.5 million monthly active visitors, becoming the largest legal Indian music streaming service. It is a social music streaming service that allows users to discover and enjoy Bollywood and Indian music, and is accessed by users across 220+ countries / territories every month. Dhingana is also said ...
Why Radio Plays Same 20 Songs: The Sad Truth of Media Consolidation [infographic]
If you've ever tuned into terrestrial radio in your car, at home or at the office, then you're well aware that commercial radio stations tend to play the same songs in rotation over and over again. Is it because these songs are so hot that people are just demanding stations play them? Hardly. The sad truth of ...
Indaba Launches Social Contest Suite, Amplifies Marketing for Brands and Labels
Indaba Music, the well-known musician social network & collaboration platform, announced today that it has launched its Social Contest Suite, an end-to-end music-marketing platform that connects independent musicians with fans via a new socially integrated music discovery product. Geared towards both brands and labels, the Social Contest Suite syndicates musician activities (such as recording) and fan ...
Using Pinterest for Artist Marketing
Pinterest has quickly become one of the fastest growing social media sites, now boasting over 11.7 million unique visitors per month and 17.8 million registered users. Pinterest's rapid growth is the result of a few key factors. First, their platform is visually appealing. Users select items of interest based primarily on imagery, so there is very ...
Ovation: Sell Live Recordings Right After the Show
Offering fans the opportunity to purchase live recordings right after a great show could be a powerful future revenue stream for musicians, and Migratory Music is offering the Ovation Tower as one solution. Their kiosk allows fans to purchase a recording of the show and download it as an MP3 or have a download link sent ...
Playfi Lets Bands Play Shows Online and Sell Tickets
Guest post by Eliot Van Buskirk of Evolver.fm. We've just received word of a promising-looking new online music outfit out of Australia whose main premise is to help bands sell tickets to online shows, which they can then webcast using their own equipment to fans worldwide, or just in specific regions. PlayFi is a fairly standard ...
Fanculture: Building a Fanbase as a Lifetime Relationship
FanCulture: The Evolution of Influence is a nearly 30-minute documentary focused on the relationship of brands with their fans. Created by Amplify, an agency specializing in “brand strategy, experiences and amplification," the documentary is somewhat of a meditation on the nature of fans and their interest in brands from a group of marketers and superfans. In ...
Monetizing Music Videos and Live Shows with Evinar and Gyroskope
Both Evinar and Gyroskope are services that musicians can use to monetize streaming video. Evinar focuses on livestreaming via Facebook while Gyroskope features videos for which customers pay to stream as often as they like. Neither service is exclusive to musicians but both seem potentially useful to musicians attempting to diversity their revenue streams. Please let ...
