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Black Box Income Most Musicians Don’t Even Know About
Some of the most common advice given to indie artists is to populate their metadata. In the streaming age in particular, telling organizations who you are and how to get ahold of you is key to your getting paid. Still, many artists' failure to do this has resulted in pools of undistributed “black box income." Luckily, ...
Guide To Selling Merch, Music At Shows Without Being ‘Sales-y’
Being a talented musician doesn't necessarily mean that you're also an amazing salesperson, and a lot of artists struggle with how to effectively sell their merchandise without the slimey sales-y feeling that comes from pushing merch on fans. Guest post by Bree Noble of Soundfly's Flypaper When it comes to selling merch and music at live shows, ...
Music Industry's Revenue Growth Continues, But There Are Warning Signs
New numbers released by the RIAA show that recorded music revenues have continued to grow over the past year, reaching an uptick of 13% overall. This is good news for an industry which was struggling to stay afloat not long ago, but also carries with it some warning signs, and questions about the future. Guest post ...
New Report Reveals Why Piracy Persists In The Streaming Era
Given the ubiquity of available content and ease of access which many of us now have to music and video in 2019, analysts had predicted that the streaming age would all but eradicate piracy. This hasn't quite panned out however, according to a new study out of New Zealand, although not for the reasons you might ...
5 Tricks For Writing YoutTube Descriptions To Improve Your Video Rank
Frequently neglected, YouTube's description boxes can often be an extremely valuable tool for video marketing and, with a little clever composition, can rocket your video to the top of people's searches. Here we break down how to make it happen. Guest post by Chloe Bennet for TuneCore YouTube video description boxes are an often-forgotten element of ...
6 Analytics Tools: How To Change Future of Music Marketing
After a tough few years during which the sale of physical albums declined precipitously, the music industry seems to be making a relatively speedy recovery. This rebound has been assisted heavily by music companies' harnessing of analytics and big data. Here we look at six such analytics tools that are shaping the future of music marketing. ...
Streaming Revenue Impressive, But Can It Ever Make Up For Lost Physical Sales?
With streaming revenue showing a massive increase in comparison to previous years, the major three record labels are rejoicing at their annual haul. A big part of this income still draws from physical sales however, and as these old-school revenue streams continue to thin to a trickle, will streaming be able to fully compensate? Guest post ...
Over A Third Of Americans Now Own Smart Speakers, So What Does That Mean For Artists?
As an increasing number of Americans (now over 36%) acquire smart speakers, changing what the future of audio consumption looks like, some artists may be forced to rethink not just their promotional strategy, but their entire brand identity. Guest post by James Shotwell of Haulix More than 1/3 of American consumers have smart speakers in their ...
Artists Are Increasingly Rejecting Record Deals
Some record executives are starting to sweat, as the music industry morphs into one where the climate is significantly more favorable towards a DIY way of doing business and many artists are eschewing traditional label deals in favor of doing things their own way. Guest post by Bobby Owsinski of Music 3.0 If you speak with ...
