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Next Big Sound's Victor Hu on Youtube Replacing Radio and Labels Ignoring Likes
By Eliot Van Buskirk of Evolver.fm. We stopped by Next Big Sound's New York office for a chat with its data scientist Victor Hu, formerly a mathematician for the U.S. Department of Defense and “stats whiz“ for the New York Yankees, to see how the company gauges music popularity for clients including Billboard, which relies on ...
Top 10 Ways to Unclutter Your Band Website
When doing website reviews at Bandzoogle, a common issue we come across are bands trying to put too much content and too many features on their websites. Because there are so many tools, features, and widgets available to musicians, some feel like they should use all of them. But when it comes to your website, simple ...
Why Music Won't Be Saved by Social Media
By Wes Davenport (@wesdavenport) from his music marketing blog. In a for AT&T, Brian Solis drops a bomb: “Hostess baked over 400,000 likes on Facebook and yet the iconic American brand is now shut down." Social media gurus/ninjas/mavens hail the power of social media to radically change a business. They write e-books, produce blog posts, and ...
How MySpace Totally Blew It's Big Relaunch
Despite a beautiful looking redesign, the new MySpace has not gained any traction. Musicians and marketers that I've spoken to say they're not seeing any increased activity; and sadly, there's an absurdly simple reason behind MySpace's dead in the water re-start. As serial music tech entrepreneur and occasional Hypebot contributor Brenden Mulligan points out, “MySpace decided that ...
SF Music Tech Announces New Event Details and Last Chance Registration Opportunities
The SF MusicTech Summit takes place February 19 in San Francisco featuring a full day of speakers, presentations and opportunities for informal meetings with the cream of the crop in music tech from developers to artists to entrepreneurs. Taking place in what is arguably the center for music tech experimentation and entrepreneurship, the SF MusicTech Summit ...
The 3 Pillars of Music Fan Engagement
In a previous post I talked about why it's important that musicians interact with their fans. But how often should this be done? And for how long? Can managers, labels, or interns handle fan engagement for you? Here are 3 important things to keep in mind when developing a strategy for fan engagement. 1. Authenticity First ...
Sonicbids Sold to Guggenheim's Backstage
(UPDATED) Sonicbids, one of the first major players in the d.i.y. music space, has been sold to Backstage in a deal backed by Guggenheim Partners. Backstage, which specializes in casting, auditions and entertainment industry opportunities, will now add Sonicbids' electronic marketing tools and performance opportunities for musicians. No details of the sale were announced, but it ...
The 3 Most Profitable DIY Revenue Streams, and Why Many Artists Succeed at Only One of Them
Guest post by Jay Frank (@Repojay) for sidewinder.fm, a music and tech think tank. Independent artists can make more money than ever before. The walls of major label distribution have crumbled, and have been down for a decade. Social networks make promotion to fans easier and cheaper. Add in home recording, crowd-sourced artwork, and other cost cutting ...
Tech Evangelist Robert Scoble on Music in the Age of Context #midem
Robert Scoble is one of Silicon Valley's most respected bloggers and tech evangelists, with a role as startup liaison officer at Rackspace Hosting, and a famous enthusiasm for seeking out new and interesting startups and technologies. He took the stage today at Midem for a presentation on 'Music in the Age of Context', in which he ...
Music Discovery is a Burned out Phrase
By freelance music writer Tyler Hayes (@thealbumproject). Previously only for those seeking out new music, music discovery is now something forced on the average Internet citizen from companies looking to expand subscription music and rebuild after the Napster fall. Rather than making real progress towards helping people find new music to listen to, the 'music discovery' ...
