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How to Plan Your Music Crowdfunding Campaign from Start to Finish
Crowdfunding campaigns can take quite different forms depending on the project, the people and even the platform involved. Yet there are also similarities across the board that can be taken into account when planning your music crowdfunding campaign. Indiegogo's “Field Guide for Campaign Owners“ is a free download that's useful for planning campaigns no matter what ...
Earbits' Social Currency Lets Fans Get Music While Artists Get Data
By Eliot Van Buskirk of Evolver.fm. We've been following the progress of Earbits, because it's such an outlier in the internet radio arena. Witness how it experimented with charging bands rather than listeners. Now, the company has a new idea: paying artists in data and promotion, through a new kind of currency based on fans taking ...
Here's Why Global Music Revenue Rose for First Time Since 1999
By Eliot Van Buskirk of Evolver.fm. According to the latest numbers from the International Federation of the Phonographic Industry (IFPI), global music revenue rose 0.3 percent to $16.5 billion in 2013, reversing 12 straight years of declines (.pdf). Apparently, where music is concerned, 13 is a lucky number. “At the beginning of the digital revolution it ...
The Magic 8: Essential Menu Options for Your Band Website
At Bandzoogle, one of the most important decisions we try and help our members make is what main menu options to have on their websites. Whether you're building the new website for your band, or just doing a bit of cleaning up, the navigation has a significant impact on the experience your fans will have on ...
Caught in Time: The Music Industry's Struggle to Adapt
Guest post by Justin Stansbury (@twentyeyes138) for sidewinder.fm, a music and tech think tank. Not too long ago, I was discussing with a friend of mine what we felt our purpose in life is. For some, their purpose may be to become a writer, a doctor, or a lawyer. But for me it's music. Regardless of ...
Music Marketing Takeaways from Comscore's 2013 Mobile Future in Focus Report
Leading web and mobile analytics provider Comscore recently released a group of free reports as the “2013 Digital Future in Focus Series." Their mobile report includes some useful takeaways for musicians and music marketers. Yet it's important to remember that one should focus on the mobile activities of one's own audience or intended audience rather than ...
5 Aspects of the Old Music Industry Being Disrupted and Replaced by Social Media
In a widely noted Billboard interview, Amanda Palmer stated that “Twitter has replaced Google and [music] management." Nobody cared about the Google part but her claim of replacing music management certainly raised a few eyebrows. Of course, like many such claims, it wasn't totally true but it did provide an interesting example of the disruptive power ...
3 Trends Shaping the Future of Product Development
Guest post by Max Engel (@8bitkid) for sidewinder.fm, a music and tech think tank. Content providers are at a crossroads in the evolution of narratives online. Users are increasingly accessing content in ways that break the conventions of how stories should be told and articles delivered. Social channels are working to help content reach more people ...
ShowScoop Launches Live Show Rating App
By Eliot Van Buskirk of Evolver.fm. For most of us, live music is something that happens a handful of times per year — a summer festival, a friend's band, maybe a couple of big stadium tours, and/or some local up-and-comers. Other music fans go to shows all the time. This could be because they're in a ...
Music Video Strategies for Promotion and Monetization
By Caroline Bottomley of Radar Music Videos (@radarmusicvideo). Caroline Bottomley from Radar Music Videos recently chaired a panel at the legendary music industry conference Midem. Top industry professionals discussed strategies for promoting and making money from your videos and here are some of the top tips they shared. The importance of YouTube Having your video on ...
