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Email Still Top Marketing Tool, Says New Study
With the many discussions, studies and success stories touting the importance of social media, email is still the most useful tool in the kit, according to a new survey of marketing professionals by the Direct Marketing Association. Though it's starting to shift, email is the #1 channel for 55% of marketers. In the future, email will ...
US Gov't Says Music Depreciates 3x Faster Than Movies
By Jay Frank (@Repojay), Owner and CEO of DigSin. How fast does music depreciate? Try three times as fast as movies. This isn't quantified by me just making a random statement. This is actually what the US government is saying. Now, before we get to the “huff-and-puff" part that the internet likes to flame over, let's ...
Mobile Music Consumption Explodes [infographic]
More and more fans are using smartphones and tablets to consume music on the go. But what have these services meant for consumers' smartphone activities and data plans? This infographic from Citrix ByteMobile offers a glimpse into how the growing preference of music streaming services is contributing music sales and a growing to the “mobile data ...
3 Key Music Marketing Lessons Based on Eye Tracking Studies
Given the importance of your website and email for marketing your music online, it's key to understand what people do when they interact with your site and email newsletters. Eye tracking is a particularly powerful research approach that is designed to help you understand where people focus when they look at your site. Here are three ...
Making Money with YouTube Merch Annotations
By The Orchard's Mike Baldo from The Daily Rind. Life on YouTube for musicians is tough. There's a lot of competition out there: other musicians, YouTube superstars, cat videos. And the whole time your goal is to get fans to buy your music. Besides monetizing through ads, there aren't a lot of other ways for musicians ...
CEO Benji Rogers on Why Pledgemusic is Building an A&R Team
Last week PledgeMusic posted a call for full and part-time A&R Scouts. While any business that offers services to musicians might conceivably need folks to seek out talent and build relationships in the industry, something about the post suggested that this was a more serious step for PledgeMusic. Though technically on vacation, CEO Benji Rogers was ...
How Google Music Works: Somebody Tell Jimmy Iovine They Don't Just Rely on Algorithms!
As it turns out even Google, possibly the company most associated with removing humans from decision making systems, is using human curation in its development of the Google Play Music All Access streaming subscription service. Insiders recently explained how Google combines algorithmic decision making and human insights to power its music experience. It's a good thing ...
RFTD and Cashless Payment: Intellitix Founder Not Interested in Ticketing
By Kat Drucker (@kitkat5656), event consultant and conference programming for and Digital Media Summit. Sitting down in Quebec City with Serge Grimaux, founder of Intellitix, I intended to discuss ticketing and the social media integration potential of RFID. Knowing about the success of last year's Ford sponsorship at Bonnaroo (See Video) and having heard that the ...
Watch Demo of iTunes Radio: How Apple is Transforming Music Consumption
When Apple launched Siri in 2011, Kyle Bylin wrote that, as it evolved, the iPhone operating system would likely transform how we interact with music. Now, a new video that provides a first look at iTunes Radio, iOS7 and how Siri powers the music experience, shows that Bylin's predictions are coming true. VIDEO & ANALYSIS “Most music ...
Grammy Winning Producer Walter Afanasieff on the de-Evolution of the Music Industry
Jessica Blankenship is a writer and media manager at Muzooka (muzooka.com, @muzooka). You know the story: for every huge hit song that you hate your brain for holding onto, there is a team of people responsible for its creation. And while that remains as true as it's ever been, exactly how those hits are created is ...
