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Know Your True Fans: The Echo Nest's Advice to Music Services Works for Musicians Too
Yesterday The Echo Nest released a White Paper detailing their ability to apply predictive models to user behavior on streaming music services in order to identify users of free ad-supported services that are likely to be of highest value for a particular service. While such a report might seem a bit distant from the concerns of ...
Top Ad Agency Edelman Tells Brands How to Engage the Ever-Evolving Music Fan
As music consumption continues to evolve, money from big brands has become increasingly important. Sponsorships, licensing, ongoing initiatives like Converse's Fader Fort and more, all help power the modern music industry's engine. Just ask Jay Z who nabbed $5 million from Samsung for 1 million copies of his latest album. But are brands benefiting from their ...
12 Tips for Promoting Your Music on Twitter
By Chris Robley of CD Baby's The DIY Musician. You're busy. You've got songs to write, gigs to book, shows to play, rehearsals to run, and much more. While it's important to be active on YouTube, Instagram, Facebook, and Twitter, you need to make the most of your time on those networks without getting sucked into ...
3 Approaches to Creating a Viral Music Video
Pretty much everybody wants their music video to go viral and almost nobody can guarantee such an outcome. Recently a trio of approaches for helping make that happen came to my attention including viral video creation contests on the recently relaunched Tunected, the advice to think like a street magician" and an impressive example of a ...
Why Telling Artists to Stop Selling Music and Just Make Money Through Live Shows is Ridiculous
Giving away all your music for free and trying to make your living via other revenue streams can be a valid approach. Except that I don't know of any musicians actually doing that. The ones who do make all their music available for free are also selling it and some are doing just fine without touring ...
Sellbox: Sell Downloads on Social Media Direct from Google Drive and Dropbox
Start up Sailbox allows users to sell downloads and other digital files direct from cloud drives D Dropbox and Google Drive. The service appears simple to use: select a file from a registered cloud account, name the price, and get a short link to market to fans via social media or on a site. An artist might, for ...
5 Essential Elements for Your Band's Website Contact Page
One of the biggest frustrations for industry and media can be trying to get in touch with a band. Social media is great for many things, but for official" communication and logistics, not so much. When doing website reviews at Bandzoogle, we tell people that if there's one place online where people should be able to ...
Google's Changing SEO Policies and How to Optimize Your Music Site
New search engine changes are rolling out from Google that may affect you if you've been taking certain approaches to link building to boost your site. Other changes may affect how well your site does in mobile searches. But if you're not hardcore enough to keep up with the latest from Matt Cutts and company, you ...
mp3.com Domain for Sale for $1m+, is It Worth It? [michael Robertson]
By Michael Robertson, a seriel music tech entrepennuer and founder of the original MP3.com. His current projects include Dar.fm. I recently got a call from the owner of this iconic domain name asking if I was interested in buying the MP3.com domain name. MP3.com was the digital music pioneer I founded which offered free MP3 downloads ...
The Reasons Paid Music Downloads Are Going Downhill
By Tom Dillon of Evolver.fm. Paid downloads, the songs people pay for individually the way they do with CDs, have officially stopped their ascent. According to Nielsen SoundScan data, digital song sales dropped 2.3 percent over the first half of 2013 over the same period last year. In terms of the straight numbers, music fans purchased ...


