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Why Music Streaming is More Lucrative for Labels [Jay Frank]
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By Jay Frank of FutureHit.DNA. In the great streaming royalty debate, the focus has been on tiny royalty rates per stream. Artists are up in arms, many are opting out of streaming services, and the noise and debate has been growing louder. Lost in that noise is a voice that is seldom heard: that of the ...
The Importance of Local Relationship Building for Your Band
By Drew DePietro of BandHacks. Every band needs to build relationships within their community. Whether it’s with promoters, other bands or production companies and the people within the community. Without good relationships between all the aforementioned your band is probably destined for failure. Over the years I’ve had the pleasure and great fortune of learning the ...
Case Study: Maximizing Social Media for a Special Live Event
Freelance digital music marketer Lucy Blair recently shared a case study called “How to Win with your Music Event" focused on digital marketing related to a very special event. EDM group Above & Beyond celebrated the 50th episode of their weekly radio show Group Therapy with a live radio show in London drawing an audience of ...
6 Key Digital Marketing and Music Industry Trends for 2014
By Marcus Taylor, Director at Venture Harbour, from Econsultancy. One of the interesting things about being a digital marketer that specialises in a certain niche is that you get to understand your niche from many different angles. Over the past 12 months I’ve talked to hundreds of music companies; understanding what works, what doesn’t, and where ...
Are Clueless Labels Ruining Mix Platforms Like SoundCloud?
By Adam Singer of The Future Buzz. [Summary as this is a long post]: SoundCloud’s content ID, implemented due to pressure from record labels, incorrectly flagged one of my uploads as infringing material. As a paying customer and huge fan of SoundCloud I am fearful clueless labels may be senselessly setting a precedent that will destroy ...
Trending into 2014: Music and Tech Trends
2013 was an eventful year in which a lot of things happened but only a few of my expectations and predictions were fulfilled. So rather than predicting things I'm going to share some specific trends related to music and tech that I think are worth keeping in mind as one evaluates the New Year. In addition ...
Who Will Win the Home Music War?
By Eliot Van Buskirk of Evolver.fm. The cassette player, compact disc, MP3 player, and today’s smartphones and tablets were all portable music evolutions. Newsflash: Humans are not always in motion. Sometimes — a great deal of the time — we are at home. And yet as a general population, we are all hackers and settlers-for-good-enough in ...
The Internet of Things Could Bring Music to Your Home Appliances
By Eliot Van Buskirk of Evolver.fm. The personal tech revolution that encouraged many of us to look at screens for the past 15 years or so is shifting. As we enter the internet of things, apps will no longer be bound to computers and smartphones. As it turns out, putative enemies, futurists and Luddites are actually united: ...
Making YouTube Central to Your Music Career
Though YouTube has many limitations and problems it also offers a unique way to combine one's social media, music marketing, music and merch sales and concert promotion efforts with one's music and visual art. That's a lot for any website to take on but YouTube can combine all that in a single shareable video. Recently The ...
$2.75 Million Later, Music Discovery Platform Exfm to Shut Down
After four years and $2.75 million in investments, social music discovery platform Exfm is shutting down. As with many other failed music startups, Exfm's founders blame the music industry. "The technical challenges are compounded by the litigious nature of the music industry," the NYC based startup said in a statement, “which means every time we have any meaningful ...
