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How Artist Affinity Targeting Works On AMP, Pandora's Free Music Marketing Platform
Here we explore a new feature from Pandora which allows artists to connect with fans via Artist Affinity Targeting. This article explores how the new feature benefits both artist and listener, how it was tested and perfected. Guest post by Katrina Glaeser data scientist at Pandora The Creator Services team was finally ready to pilot our Artist ...
What Music Publishers Look For In An Artist [INTERVIEW]
![What Music Publishers Look For In An Artist [INTERVIEW]](https://s3.amazonaws.com/allaboutjazz/photos/logo/hypebotlogo2015.jpg){kind=logo}
In this interview, CEO and co-owner of the indie publishing/artist development company Big Yellow Dog Music, discusses how she got involved with music publishing and how the industry has changed, as well as offering some advice on sync writing and become a career songwriter. Guest post by Rick Goetz of MusicConsultant Carla Wallace is the co-owner ...
A Look At Pandora's Artist Marketing Platform
A feature which allows artists to market directly to their listeners, Pandora's Artist Marketing Platform has seen great success of late. Here we examine four new and updated features to the tool, and the impact these updates will have. Guest post by Pandora's Glenn Peoples on Medium There’s no such thing as a free lunch, goes the saying, ...
The Only Music Promotion System You Need to Grow Your Audience & Sell More Music [DAVE KUSEK]
Music promotion is something a lot of people struggle with. It can be tough to find something that actually works. After all, your goal is to be able to sell music, merch, and tickets and ultimately make a living from your music, so just getting followers or being “internet famous” isn’t going to cut it. You can’t ...
How To Guide To Music Rights, Royalties For Creative Licensing
Structured somewhat differently than other types of creative licensing, music licenses, copyright, and royalties are designed to fairly distribute profit to all parties involved, but not all music royalties are the same. Here we look at the different categories for musical rights and royalties and what they mean. Guest post by Jessica Kane of Symphonic Distribution Music ...
6 Tips For Interacting With Fans
Interacting with fans is an important part of growing your reputation as an artist, and making sure you come off in a positive light during these interactions is essential to developing a positive reputation within a fan community. Here we look at six tips for ensuring your one on one encounters with fans don't go up ...
How To Get And Keep Fans' Attention With Automated Emails
Using an automated response can be great way to build a connection with fans, as well as market to them. Here we look at several incentives that can be used to encourage recently signed up fans when using an automated email response. Guest post from Fiona Z Mailchimp rolled out a new feature and I just ...
What The Careers Of Iconic Artists Can Teach Us
In this recent piece, Matt Lindley offers up a new interactive chart comparing the careers of some of the greatest artists of all time, and what their various success and trajectories can teach us about finding success in the music industry. Guest post by Matt Lindley on the TuneCore Blog [Editors Note: This is a guest blog post ...
360 Record Deals: A Look Inside “Multiple Rights" Agreements
As physical music sales drop across, it has become increasingly common for music distributors to try and have the artists and bands they sign enter into more extensive contracts. Here we look at how these contracts are structured and who they benefit. Part 1 of 2 Guest post by Justin M. Jacobson, Esq. of the TuneCore Blog [Editors Note: This ...
How To Market To Your Core Fans
Cultivating and caring for your core fans is one of the key aspects of maintaining lively and profitable fan base. Here we look at how to successful market to your core fans without scaring them away with overzealousness. Guest post by Bobby Owsinski on Music 3.0 Music 4.1 is totally dependent upon the development, care, and ...
