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Small Things That Make a Difference in Musicians' Online Engagement
By Jake Anderson Social media and the Internet have opened up many opportunities for musicians of all backgrounds, allowing them to reach audience members they might never have met. If you have a website and a social media presence, you know how much work goes into keeping it on the cutting edge. Once the big things like ...
Everything Indie Musicians Need to Know About YouTube Music Key
By Keidra Chaney on Sonicbids Blog Recently, YouTube introduced Music Key, a music streaming service that the video hosting company had been hinting at for at least a couple of years. The company has experimented with revenue models and music industry partnerships to leverage its huge library of music videos since its 2005 acquisition by Google – including a partnership with Universal Music Group's video ...
2 Genius Ideas For Funding Your Next Tour
By Brian Buchanan on Sonicbids Blog Today, more artists than ever before are making a living by touring. Many small- and mid-sized venues are thriving, and creative acts are finding new and intriguing ways to expand their reach beyond their local scene. Thanks to dozens of new technological tools, bands are finding it increasingly easy to find an audience – but coaxing ...
The One Thing That Pretty Much Every Failed Artist Has In Common
By Shaine Freeman on Sonicbids Blog A career in the music business can be one of the toughest, most frustrating paths to take, especially if you're a musician whose dream is to top the charts and sell out stadiums. It's an industry where the overwhelming majority of musicians experience failure more often than success. For the sake of defining what success is, in ...
Bitcoin for Rockstars: How Cryptocurrency Can Revolutionize The Music Industry
By D.A. Wallach, Recording Artist, Investor, Artist in Residence @ Spotify. This article originally appeared on DAWallach.com There is an incredibly boring problem in the music industry for which Bitcoin offers a potentially fascinating solution. In fact, I think this might be one of the coolest and most immediately worthwhile applications of distributed ledger and payment ...
4 Way Musicians Can Accept Credit Card Payments at Shows
By Chris Robley on CD Baby Blog You’ve played a great show. Fans are lined up at your merch booth. You’re taking cash, making change, and signing CDs. Then a guy walks up and wants to buy a couple discs and a t-shirt — but he only has a credit card. Are you going to turn him away? No, ...
Bandzoogle and Pledgemusic Partner for D2F
Bandzoogle, the website platform for musicians, and PledgeMusic, the popular direct-to-fan music community, have formed a partnership designed to help artists succeed. Using Bandzoogle’s platform, artists and bands can now easily integrate their PledgeMusic direct-to-fan campaign onto any page of their Bandzoogle-powered websites. You can see the integration at work on Bandzoogle-powered websites for metal legends ...
What is My Image?
Today it seems like artists come out of a music factory. They are the product of a generation's worth of thoughts, habits and likes all rolled into a neat package that appeals to the masses. While it seems like there are many artists today that seem to come pre-fabricated, a lot of work and planning goes ...
Smart Artists, Smart Fans
By Dan Servantes from Berklee College of Music's Music Business Journal. The Internet age has drastically altered the dynamics of the interaction between corporations and their customers. Talking down at consumers, for instance, is less preferable than engaging them in a conversation that can later lead to a commercial transaction. This is what direct-to-fan marketing should be ...
The Many Realities of Touring as an Independent Artist: What's Right for You?
By Chris Robley on CDBaby.com Jack Conte of Pomplamoose wrote a blog post last week about how his band toured for a month and grossed $135,983, but still LOST money to the tune of $11,819. The piece is really interesting, going into detail about the band’s expenses, revenues, and what their attitudes are towards the “cost” of touring as an independent act.His article ...
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