"When I picked up the guitar (in 1964) there was only 10 years of rock history to draw on." Bruce Springsteen said yesterday near the start of his SXSW keynote. But as he concluded at the end of his wide ranging speech: “Treat it like it's all that we have, and then remember: it's only rock and roll." Watch Bruce Springsteen's SXSW keynote:
