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Twitter Changes Direct Message Rules. Now Easier for Bands to Tweet with Fans

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Twitter has changed its direct messaging policies for Verified Accounts of bands, brands and celebrities to allow them to receive Direct Messages without having to follow the sender. Twitter has not officially announced the feature or when it will rolled out to all verified users.

Verified account users can disable the feature on Twitter.  But for those who can handle a rush of incoming messages, Twitter has just created a private fan to artists communication tool without having to first follow the user, telling them they can now direct message them, and then un-follow the user after it has been sent. 

Artists could also turn on the new feature for short pre-announced periods and take questions from fans.

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