San Francisco based trueAnthem has grabbed $2.9 million in first round funding for its online and supported music service according to an SEC filing. It joins Guevara (who hits 160,000 users according to a tweet yesterday) and others in a sector that has seen its share of failures.
The startup hopes to help major clients reach key music fans who they see as influencers that can spread brand messaging. A central component of their campaign is a special trueAnthem Social Media Player you can see in action here.
Current clients include Nestle, Levi's, adidas, Skullcandy, Rocawear, Coinstar, Carat, Big Fuel, Zenith Media and Swirl.
The startup hopes to help major clients reach key music fans who they see as influencers that can spread brand messaging. A central component of their campaign is a special trueAnthem Social Media Player you can see in action here.
Current clients include Nestle, Levi's, adidas, Skullcandy, Rocawear, Coinstar, Carat, Big Fuel, Zenith Media and Swirl.
