After tackling cell phones, iPods, laptops, and desktops, the (RED) organization on Monday announced plans to launch an online music service that will feature original songs from participating artists.
The offering will launch in September for $5 per month. Each week subscribers will receive an exclusive (RED) song from an established musician, a new song from an emerging artist, a “crackerjack surprise" of non-music content, and stories of how (RED) dollars are being spent in Africa.
(RED) is a charity organization started by U2 lead singer Bono and Bobby Shriver that teams up with various companies and donates a portion of the proceeds to help women and children affected by HIV/AIDS in Africa.
Half of the proceeds will be donated to (RED) efforts. Five subscriptions is enough money to provide antiretroviral treatment to someone living with HIV for an entire year, according to (RED).
Downloads will be available in a DRM-free format and delivered to a user's desktop via a downloadable application, according to (RED). The app was designed by IDEO and built by PassAlong Networks.
The offering will launch in September for $5 per month. Each week subscribers will receive an exclusive (RED) song from an established musician, a new song from an emerging artist, a “crackerjack surprise" of non-music content, and stories of how (RED) dollars are being spent in Africa.
(RED) is a charity organization started by U2 lead singer Bono and Bobby Shriver that teams up with various companies and donates a portion of the proceeds to help women and children affected by HIV/AIDS in Africa.
Half of the proceeds will be donated to (RED) efforts. Five subscriptions is enough money to provide antiretroviral treatment to someone living with HIV for an entire year, according to (RED).
Downloads will be available in a DRM-free format and delivered to a user's desktop via a downloadable application, according to (RED). The app was designed by IDEO and built by PassAlong Networks.
