Sex sells, especially when it's free.
Through a partnership between Microsoft and Bondi Digital Publishing, Playboy Enterprises has put 53 back issues of Playboy on the Web, viewable through Microsoft's Silverlight viewer.
The images are free to access at PlayboyArchive.com, with no age verification required.
The issues cover the years 1954 through 2007, and appear as they did in the print version, with advertisements left intact. To do so, Bondi Digital Publishing - the software pioneers that developed the platform for The Complete New Yorker - scanned and re-typed each issue of Playboy, the company said in a statement.
“Playboy has an incredibly rich history and an intensely loyal readership," said Hugh M. Hefner, Playboy founder, editor-in-chief and chief creative officer, in a statement. “This is the perfect opportunity to offer them something they have always wanted and also a great way to allow a whole new generation to easily explore the magazine."
Users will need to install Microsoft's Silverlight player, naturally. The Web component was developed with Microsoft's Partner of the Year, Vertigo.
The player does not allow full-screen viewing, but users can pan around the digital image, which loads large enough so that text can be easily read. When the archive first loads, an array of Playboy covers can be viewed and clicked upon; after that, several pages from the inside of the magazine appear. A table of contents is also available, and the archive is searchable.
The site went live late Thursday, and was announced at Microsoft's Mix09 show in Las Vegas.
Through a partnership between Microsoft and Bondi Digital Publishing, Playboy Enterprises has put 53 back issues of Playboy on the Web, viewable through Microsoft's Silverlight viewer.
The images are free to access at PlayboyArchive.com, with no age verification required.
The issues cover the years 1954 through 2007, and appear as they did in the print version, with advertisements left intact. To do so, Bondi Digital Publishing - the software pioneers that developed the platform for The Complete New Yorker - scanned and re-typed each issue of Playboy, the company said in a statement.
“Playboy has an incredibly rich history and an intensely loyal readership," said Hugh M. Hefner, Playboy founder, editor-in-chief and chief creative officer, in a statement. “This is the perfect opportunity to offer them something they have always wanted and also a great way to allow a whole new generation to easily explore the magazine."
Users will need to install Microsoft's Silverlight player, naturally. The Web component was developed with Microsoft's Partner of the Year, Vertigo.
The player does not allow full-screen viewing, but users can pan around the digital image, which loads large enough so that text can be easily read. When the archive first loads, an array of Playboy covers can be viewed and clicked upon; after that, several pages from the inside of the magazine appear. A table of contents is also available, and the archive is searchable.
The site went live late Thursday, and was announced at Microsoft's Mix09 show in Las Vegas.
