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Pandora Adds Sharing Features

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Internet radio station Pandora has added a sharing toolbar to its player that lets users share songs or stations via Facebook and Twitter.

“Here at Pandora... it's been frustrating to use Pandora to share the music you're encountering with your friends," the company wrote in a blog post. “You could send an email or embed a widget on MySpace, but in the age of Twitter and Facebook our offering has been pretty spartan. That all changed tonight."

The first time you want to share something on the social networking or micro-blogging site, Pandora will ask you to take a few steps to connect your accounts. After that, it's one-click sharing.

“When you post songs to Facebook your friends will be able to listen to samples right in their news feed. On Twitter we'll post a shortened link to a page featuring just the song or station you shared," Pandora said.

Pandora also added an icon for music gifting. You can compile a music station especially tailored for a friend or loved one and then send that along via e-mail like an e-card or “a modern version of the mixtape," Pandora said.

It's not clear if this also applies to the mobile versions of Pandora, but a quick check on an iPhone here in the office did not show the sharing functionality. Pandora did immediately respond to a request for comment.

UPDATE: Pandora founder Tim Westergren writes in an e-mail that the share feature is currently just for the Web, but that the company is “certainly hoping to deploy it everywhere."

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