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Netflix to Keep 'Profiles' Feature After Protests

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So much for putting its foot down.

After announcing a mere two weeks ago that it would do away with its beloved Profiles feature, Netflix on Monday reversed course and nixed plans to cancel the service.

“You spoke, and we listened. We are keeping Profiles," Netflix said in an e-mail to customers.

“We were persuaded by the well-reasoned, sincere responses of loyal members who very much value this feature," Netflix said in a blog post.

With Profiles, a person who has a subscription that lets you rent three DVDs at one time, for example, can set up two profiles allocating one DVD to themselves and two DVDs for their kids. The kids can add the movies they want while the subscription owner adds their selections to a separate movie queue. To switch between Profiles, you click on a drop-down menu at the top of the page.

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