TOKYO (Reuters) - Japan's NEC Electronics Corp said on Tuesday it expects to double sales of its Blu-ray products in the next two years by matching steep price falls hitting its clients, manufacturers of DVD players.
NEC Electronics, which competes with Matsushita Electric Industrial Co, Broadcom Corp and Sigma Designs Inc, aims to take over half the global Blu-ray chip market by March 2011 from an expected 40 percent at the end of March 2009.
By pushing the world's first chips that pack on a single sliver of silicon signal processors and memory to control graphics, audio and other functions, the NEC Corp unit aims to raise sales of its Blu-ray products to 40 billion yen ($378 million) in the year ending March 2011, executives said.
NEC Electronics, which competes with Matsushita Electric Industrial Co, Broadcom Corp and Sigma Designs Inc, aims to take over half the global Blu-ray chip market by March 2011 from an expected 40 percent at the end of March 2009.
By pushing the world's first chips that pack on a single sliver of silicon signal processors and memory to control graphics, audio and other functions, the NEC Corp unit aims to raise sales of its Blu-ray products to 40 billion yen ($378 million) in the year ending March 2011, executives said.
