The article is from the DIY musician blog written by Mike King of Berklee College of Music.
For those of us out in the world doing music publicity I appreciate his concise information on some important items. A press kit is very important and how it is constructed.
To read the entire article go to:
http://tinyurl.com/yzrld66
Mike's comments on what constitutes a good promo kit/press kit are the following:
* a bio
* press release
* an advance or finished product
* link to high res photos
* press quotes
I constantly tell new artists and seasoned artists how important these elements are to the press.
After you read the article you can add my extra comments.
My Comments
Bios--I would like to comment along with Mike's article that it is important to not only have a bio but a story that would be of interest to the press. There are a billion CDs floating around out there today and what will make yours most appealing is a compelling story either about the project or about you. It's important that you have someone who can REALLY write well and create your story. It's probably best not to do that on your own because you may not be able to “see" your own story.
Photos--Please make sure your photos are in focus! It's best to consult with someone who really understands what makes a good press photo. Not your brother who happens to take some good shots with his camera. You need a photo that complements your story and is in sync with your project. Not something that you took 10 years ago.
Press quotes--Don't include entire reviews! Just short one or two line statements that are positive and support your story.
Press release--You must know how to write a proper press release. This is important if you want to get the best out of it. Again, leave it to the pros if you don't know how or learn.
Advance or finished copy--Please don't send a finished copy of a recording that was done more than 6 months to a year ago. The press does not like receiving old recordings under the guise that they are a new release. I have had several clients NOT tell me their recording was older and it has not been good for them. If you do want to send something older than be honest. Put that information in your press materials or when you contact them. They will appreciate it and some will even review if they have an area for older CDs. If they like it enough they will review it but you must tell them in advance.
If any of you from the press/media would like to contribute your thoughts as to what would help you working with indie artists, labels and publicists please contribute to this blog.
Thanks ... and happy pr.
Joy
